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Meet the El Toro Team – McConnell
We are proud of the team we have assembled at El Toro. To help introduce our customers to the people behind the El Toro technology, this summer we will run a series of posts on our employees. During the day Chris McConnell is a reporting analyst, does ad operations and is the primary client trainer on control panel. But after hours, Chris plays a mean metal guitar. He is the bassist for LifeLines that recently played Expo5 in Louisville.
Don’t Fear The Reaper
Why Fear a Cookieless Future When El Toro Has Always Been Cookieless? Following the crumbs Cookie-based targeting is an outdated technology that El Toro can certainly live without, so why can't digital marketers do the...
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We Are Over the Top about OTT!
“What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...
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Why Social Media Advertising Falls Short
Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...
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El Toro CEO Statement on Apple Private Relay
Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud. According...
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