Meet the Team- Carter Mackowiak
Meet Carter Mackowiak, Senior Conversion Analyst at El Toro. Carter started as an intern in June 2015, and has officially joined the Ad Operations team. He is now running pacing, optimizing campaigns, running matchbacks, and answering support requests. He graduated from the University of Kentucky with a degree in marketing and economics. Carter is a former employee of our client the Louisville Bats, and is known office-wide for his hilarious knock-knock jokes. Carter is an avid Sea Monkey farmer, and once starred in an Angel Tree commercial. Neil Borgman, one of El Toro's star salesmen, enjoys working under Carter in his role as "Assistant to the Senior Conversion Analyst". Thank you for all your hard work and jokes Carter!
Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide
The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...
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