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Meet the Team- Carter Mackowiak
Meet Carter Mackowiak, Senior Conversion Analyst at El Toro. Carter started as an intern in June 2015, and has officially joined the Ad Operations team. He is now running pacing, optimizing campaigns, running matchbacks, and answering support requests. He graduated from the University of Kentucky with a degree in marketing and economics. Carter is a former employee of our client the Louisville Bats, and is known office-wide for his hilarious knock-knock jokes. Carter is an avid Sea Monkey farmer, and once starred in an Angel Tree commercial. Neil Borgman, one of El Toro's star salesmen, enjoys working under Carter in his role as "Assistant to the Senior Conversion Analyst". Thank you for all your hard work and jokes Carter!
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Quality Over Quantity – Advertise On The Right Platforms.
Social media platforms come and go. Social media ad spending in the U.S has jumped $6.3 billion from last year and is projected to reach $88.3 billion in 2026. While these are impressive forecasts, only...
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How To Build Advertising Resonance And Prevent Creative Fatigue
Does your brand resonate with customers? When marketers think about resonance, they do it through the lenses of brand resonance. Brand resonance refers to how a customer thinks and feels about your product or service....
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Win The Race Before It Starts – Political Best Practices
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...
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Everything You Want To Know About Cookies But Are Too Afraid To Ask
The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...
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