El Toro Data Onboarding

Onboard and Activate your Data Without Cookies

Google announced its killing of third-party cookies. This is just the latest hit on cookie-based advertising. Firefox and Safari have been known to block third-party cookies for years now.

Cookie-based onboarding is growing obsolete.

At El Toro, we’ve been onboarding and activating data all 100% cookie-free for over a decade. Our patented technology matches physical addresses to their correlating IP addresses. We match the home address with the IP address with at least a 95% or greater accuracy. By identifying a home’s IP address, we are able to target these households with ads, serving to all connected devices within.

El Toro IP Targeting is the only fraud-free and cookie-free digital advertising.

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About El Toro

El Toro's ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.

IP Targeting

We match postal addresses to IP’s with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point.


Venue Replay allows you to capture people’s Device ID’s at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.

Reverse Append

Send a highly targeted & trigger based direct mail offer to unknown website visitor’s via the reverse IP targeting algorithm by mapping that IP address back to a physical address.

Why Does All This Matter?

El Toro campaigns don’t measure success with CTR or Impressions. Instead, they are rooted in actual sales results. How do we attribute our advertising campaigns to your bottom line? It’s pretty simple with your help. In every El Toro based campaign, we lead with the residential/business address within our targeting methods. Meaning that as soon as a campaign ends (or on a monthly basis), we can match your sales data against our targeting list, showing you line by line the households or businesses we targeted that ended up purchasing from you. No complex attribution models. No need for complicated graphs. Just simple, clean, empirical results.