Political Advertising, Winning Elections using IP Targeting
Recently a new breed of savvy political candidates have started dominating elections by employing cutting-edge digital advertising techniques. The 2016 elections in the United States are projected to be the first election cycle where spending on digital advertising tops $1 Billion. As candidates start to plan their campaigns, digital ad strategy is a more important aspect than ever. The digital era of influencing voters is here with El Toro's proprietary IP targeting technology. Check out Reuters latest political article on winning big in 2016.
Related Blog Posts
The Eight Best Geotargeting Strategies for Advertising & PR Agencies
If you’re in the advertising and PR agency business, you know: the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to the marketing budget. Today, digital...
What is IP Targeting?
IP Targeting is the process of taking IP addresses and using them for the purpose of ad targeting. An IP address is a simple series of numbers. An IP address is a unique number assigned...
What is Identity Resolution?
Answering Your Questions On Identity Resolution By: Jeremy Sneed If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology....
6 Steps to IP Targeting
IP Targeting: What Made Us Famous How does IP Targeting through El Toro really work for our clients? While our technology speaks for itself, we also rely on you, the client, to help us optimize...