Recently a new breed of savvy political candidates have started dominating elections by employing cutting-edge digital advertising techniques. The 2016 elections in the United States are projected to be the first election cycle where spending on digital advertising tops $1 Billion. As candidates start to plan their campaigns, digital ad strategy is a more important aspect than ever. The digital era of influencing voters is here with El Toro's proprietary IP targeting technology. Check out Reuters latest political article on winning big in 2016.