Political Guarantee

Increase GOTV By At Least 5% Or 50% Of Your Money Back

Use IP Targeting for any GOTV campaign of over $100,000 and increase turnout by at least 5%, or 50% of your money back.

We know El Toro is the best digital advertising tool for getting political campaigns more votes and we can prove it. El Toro is the first and only political AdTech company to offer a results guarantee for political digital advertising. It’s simple. We have seen El Toro work in over 4,000 races in the last couple of years. As such, we are confident it will work for your race as well.

  • So What Does This Political Guarantee Mean?

    If you use El Toro IP targeting for any GOTV campaign of over $100,000 and we don’t increase turnout among targeted voters by at least 5%, we’ll give you 50% of your money back.

    Let’s face it you don’t want your money back, you want to win. Let us show you how confident we are that El Toro has the best digital advertising tool to HELP YOU WIN. We’re tired of hearing other vendors brag about click-through-rate (CTR) or cost-per-click (CPC). Are you running digital ads to get clicks or votes?

How Can El Toro Do This?

First, it starts with data, you upload your voter file containing only the voters you want to target for your campaign. Next, we use our patented process to match those physical addresses to the IP addresses of those voter’s homes. We then give you the list back with indicators on who we are targeting with ads. Finally, we serve digital ads to just the list of voters you provided.

Is There Any Small Print?

Of course, but it’s minimal. First, you need to sign the Political Guarantee Addendum to your El Toro Terms of Service Agreement. Your campaign needs to target each household at least 30 times using El Toro IP targeting in the final 6 weeks of your campaign. The $100k spending minimum is per candidate; you cannot combine multiple candidate campaigns to obtain the guarantee. Turnout will be measured by comparing the turnout of households targeted by El Toro compared to the households on your list not targeted (the control group). Finally, the control group of targeted households must have a turnout rate of not greater than 65%. Only campaigns in the United States are eligible for the El Toro political guarantee and segment-share campaigns run directly on any DSP do not qualify.

Please contact us for a copy of our Political Best Practices Recommendations.

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