blog

Installing the Reverse Append Pixel with Google Tag Manager

Google Tag Manager (GTM) is a very common tool for installing third party pixels or tags on websites. The instructions below demonstrate how to install the El Toro Reverse Append Pixel on your website using GTM.

There is no need to place the pixel code in the page source if it is being placed with GTM.

Step #1

First, you need to have a GTM account that is configured for your website.

Step #2

Sign into your GTM account and click on “New Tag”.

Step #3

Name your tag.

Step #4

Click on “Tag Configuration”.

Step #5

Scroll down and select “Custom Image”.

Step #6

Locate the pixel code in the El Toro portal under the bucket the pixel is being set up for.

Step #7

Copy the pixel code starting with “//” and ending with “.png”.

Step #8

Paste the code into and paste it into the “Image URL” box.

Step #9

Scroll down and click on “Triggering”.

Step #10

Select “All Pages” and click on “Add”.

Step #11

That will take you back to the tag set up page. Click on “Save”.

Step #12

Once you’re back in the GTM homepage, click on “Submit”.

Step #13

“Version Name” and “Version Description” are optional. Once you’re ready, click on “Publish”. It may prompt you to add a “Version Name” and “Video Description” one more time, but, once again, those are optional. 

 

Step #14

Finally, your tag is ready to start firing!

Share

Related Blog Posts
  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

  • Is AdTech About to be FLOC’d By Google?

    As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us