Reverse Append
Send Website Visitors Direct Mail
[/vc_column_text][vc_empty_space height="80px"][vc_column_text]Reverse Append: How It Works
El Toro is creating value from anonymous website visitors. We take your site visitors’ IP addresses and run them through our ”reverse appending” algorithm, determining their physical home or office address. So in this case, we take the unknown site visitor IP address, find their physical address, and now the advertiser can send them targeted direct mail pieces, through one of El Toro’s select direct mail partners.[/vc_column_text][vc_row_inner bottom="0px"][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-laptop" color="custom" size="xl" align="center" icon_animation="ha_scale" custom_color="#000000"][vc_column_text]
Pixel the Site
[/vc_column_text][vc_column_text]By adding a web pixel or connecting other El Toro solutions, we match IPs to physical addresses.
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-terminal" color="custom" size="xl" align="center" icon_animation="ha_scale" custom_color="#000000"][vc_column_text]Set the Business Rules
[/vc_column_text][vc_column_text]We work with our client to set the business rules on site interaction to qualify and segment audiences.
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-envelope-o" color="custom" size="xl" align="center" icon_animation="ha_scale" custom_color="#000000"][vc_column_text]Match & Serve Direct Mail
[/vc_column_text][vc_column_text]The qualified audiences are sent direct mail to the household within 48 hrs. of interaction.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row top="12px"][vc_column width="2/3"][vc_column_text]Reverse Append Advantage
Most contemporary digital products can only retarget with cookies online. We take the digital breadcrumbs created by visitors and allow our print partners to turn it into a physical mail piece, brochure, white paper, or catalog delivered to the prospect’s home within 48 – 72 hours of their web visit. Additionally, when installed site-wide, we can use the data generated by these web visits to customize a variable print direct mail with attributes of the visit (e.g. use an image of a white car if the user configured a white car on your website). [/vc_column_text][vc_column_text]Learn how to install the El Toro Reverse Append Pixel with Google Tag Manager here.[/vc_column_text][vc_empty_space height="15px"][vc_button title="Install Reverse Pixel" button_align="btn_fl" size="btn-medium" type="typicons" icon_typicons="typcn typcn-chevron-right" icon_pos="icon-right" button_style="minimal_style" color="btn_red" border_radius="round" link="url:%2Freverse-append-pixel-gtm%2F|||"][/vc_column][vc_column width="1/3"][vc_empty_space height="80px"][vc_video link="https://www.youtube.com/watch?v=H7HrxCeGA_g" el_width="90"][/vc_column][/vc_row][vc_row top="50px"][vc_column][vc_column_text]
Our Print Partners
[/vc_column_text][vc_empty_space][vc_column_text]We are always looking to expand our partnerships with printers. Reverse Append allows Direct Mail partners to merge the strong touch points of direct mail, with the upward-bound trends of digital media spend for strong automated revenue streams. Contact us today and see if your company qualifies!
[/vc_column_text][vc_empty_space height="50px"][vc_row_inner top="0" bottom="10px" el_class="sixth"][vc_column_inner][vc_single_image image="13162" img_size="medium"][/vc_column_inner][/vc_row_inner][vc_row_inner top="0" bottom="10px" el_class="sixth"][vc_column_inner][vc_single_image image="10513" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="0" bottom="10px" el_class="sixth"][vc_column_inner][vc_single_image image="10512" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="15669" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="0" bottom="10px" el_class="sixth"][vc_column_inner][vc_single_image image="10511" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="0" bottom="10px" el_class="sixth"][vc_column_inner][vc_single_image image="10510" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="15487" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="0" bottom="10px" el_class="sixth"][vc_column_inner][vc_single_image image="10509" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="13157" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="13161" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="15488" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="13160" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="15486" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="13159" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="13158" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="13431" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner top="10px" bottom="0px" el_class="sixth"][vc_column_inner][vc_single_image image="15492" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]1,100% ROAS With Reverse Append! Download the Case Study below:
[/vc_column_text][vc_row_inner top="15px" bottom="0px"][vc_column_inner width="1/4"][/vc_column_inner][vc_column_inner width="1/2"][vc_button title="View Case Study" button_width=" btn_fw" type="typicons" icon_typicons="typcn typcn-chevron-right" icon_pos="icon-right" button_style="minimal_style" color="btn_red" border_radius="round" link="url:%2Fwp-content%2Fuploads%2F2018%2F02%2FReverse-Append-Furniture.pdf|||"][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row top="40px" bottom="40px" bg_type="image" bg_cover="cover" bg_position="Center center" row_show_on="hide_tablet_portrait,hide_mobile_landscape,hide_mobile_portrait" bg_color="#dd1c1a" bg_image="12964" overlay_color="rgba(221,51,51,0.94)"][vc_column width="3/4"][vc_column_text]Get answers to our most common Reverse Append questions[/vc_column_text][/vc_column][vc_column width="1/4"][vc_empty_space height="5px"][vc_button title="View F.A.Q." button_align="btn_fr" size="btn-large" type="typicons" icon_typicons="typcn typcn-arrow-right" icon_pos="icon-right" button_style="minimal_style" color="btn_white" border_radius="round" icon_name="icon-arrow-right" color_scheme="predefined" link="url:%2Ffrequently-asked-questions%2F|||"][/vc_column][/vc_row]
