Spending by Millennials

The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's...

If Google initiates the IP suppression of their Chrome browser product, it will have no impact on the opt-in app data El Toro collects via our app and SDK partners for mobile location intelligence and...

The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...

While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was...