Geo-Framing is El Toro’s patented approach to discovering devices within specific geo-locations (such as Golf Courses) and mapping these devices back to the home addresses they most commonly reside to. From there, El Toro maps these residential addresses to the respective IP Addresses of the homes, allowing for golf stores, like Titleist, to reach in-market shoppers near real time through digital advertising and direct mail campaigns.
Why Does All This Matter For You, Titleist?
El Toro campaigns don’t measure success with CTR or Impressions. Instead, they are rooted in actual sales results. How do we attribute our advertising campaigns to your bottom line? It’s pretty simple with your help. In every El Toro based campaign, we lead with the residential address within our targeting methods. Meaning that as soon as a campaign ends (or on a monthly basis), we can match your sales data against our targeting list, showing you line by line the households we targeted that came in and bought a vehicle from you. No complex attribution models. No need for complicated graphs. Just simple, clean, empirical results.