Tracking Conversions

One of the tools El Toro offers to clients is the ability to track web campaign conversions via a conversion pixel.  A pixel or cookie, is a small snippet of code that your webmaster needs to install on your website.  The El Toro conversion pixel can track either click conversions, view-through conversion or both (we call this a hybrid pixel).  For full instructions on how to install the El Toro conversion pixel please read the following article.