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Tracking Conversions
One of the tools El Toro offers to clients is the ability to track web campaign conversions via a conversion pixel. A pixel or cookie, is a small snippet of code that your webmaster needs to install on your website. The El Toro conversion pixel can track either click conversions, view-through conversion or both (we call this a hybrid pixel). For full instructions on how to install the El Toro conversion pixel please read the following article.
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