Welcome to El Toro

We are a leader in advertising technology and data curation, ranking as one of Deloitte's Top 13 Fastest Growing Tech Companies in the nation. Our patented algorithm of IP Targeting and Geo-Framing technology execute high value advertising campaigns for at-scale companies.

Our technology produces, on average, 10x the nationwide average ROAS, with even higher metrics in furniture advertising.

El Toro has worked in the home furnishings ad industry for years now. Within just the last few months, El Toro has been aggregating high levels of data around those in the furniture market, creating an advertising audience of over 6 million active in-market furniture buyers.

Contact El Toro today to have Wayfair start using the best data and advertising tool on the market!

Contact our Furniture Ad Specialist!

Call or email our El Toro rep below:

Furniture Retail
with Digital Canvassing

View Case Study

Furniture Sales
with Digital New Movers

View Case Study
Greg Mosely Contact

About El Toro

El Toro's ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.

IP Targeting

We match postal addresses to IP’s with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point.


Venue Replay allows you to capture people’s Device ID’s at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.

Reverse Append

Send a highly targeted & trigger based direct mail offer to unknown website visitor’s via the reverse IP targeting algorithm by mapping that IP address back to a physical address.

Why Does All This Matter For Wayfair?

El Toro campaigns don’t measure success with CTR or Impressions. Instead, they are rooted in actual sales results. How do we attribute our advertising campaigns to your bottom line? It’s pretty simple with your help. In every El Toro based campaign, we lead with the residential address within our targeting methods. Meaning that as soon as a campaign ends (or on a monthly basis), we can match your sales data against our targeting list, showing you line by line the households we targeted that came in and bought furniture from you. No complex attribution models. No need for complicated graphs. Just simple, clean, empirical results.