Why Does All This Matter For Wayfair?
El Toro campaigns don’t measure success with CTR or Impressions. Instead, they are rooted in actual sales results. How do we attribute our advertising campaigns to your bottom line? It’s pretty simple with your help. In every El Toro based campaign, we lead with the residential address within our targeting methods. Meaning that as soon as a campaign ends (or on a monthly basis), we can match your sales data against our targeting list, showing you line by line the households we targeted that came in and bought furniture from you. No complex attribution models. No need for complicated graphs. Just simple, clean, empirical results.