Installing the El Toro Web-To-Home Pixel with Google Tag Manager

Google Tag Manager (GTM) is a very common tool for installing third party pixels or tags on websites. Follow the below instructions to install the Web-To-Home Pixel on your website using GTM:

1. Open the GTM account that is configured for your website. 

2. Sign into your GTM account and click on “Add A New Tag.”

3. Name your tag.

4. Click on 'Tag Configuration'.

5. Scroll down and select 'Custom HTML'.

6. Locate the JavaScript pixel code provided to you by your sales rep or El Toro support. 

7. Copy the entire JavaScript pixel code.

8. Paste the copied JavaScript pixel into the 'HTML' box

9. Scroll down and click on 'Triggering'.

10. Select 'All Pages' and click on 'Add'.

11. Click 'Save after returning to your tag's configuration page.

12. Once back on the GTM homepage, click 'Submit'.

13. 'Version Name' and 'Version Description' are optional. When ready, click 'Publish'.

The tag is now ready to start firing!

If you would like to confirm that the pixel was placed properly, please reach out to