What is a DayPart?

DayParting Explained

DayParting is an important and highly utilized mechanism when it comes to running digital campaigns. Sometimes dayparting is used to reach a certain subset of a population. For example, if you’re looking to reach executives while they are work, you would utilize a DayPart from 9am to 5pm against the business that you’re actively targeting.

Another example would be if you wanted to target a local business’s employees. Employees are more likely to see the advertisements during traditional business hours. Therefore, a DayPart to help ensure that employees would see your ad could possibly be a segment from 7:00 AM to 12:00 PM and 1:00 PM to 6:00 PM, Monday through Friday. This is how the DayPart would look:

Weekly Patterns ad serving

DayParting helps to increase viewability and optimize impression frequency. Perhaps you want to further optimize your campaign and reach residential targets at peak hours. Based on historical trends, we can set the DayPart to serve over the highest-trafficked days and hours.

Weekly Patterns ad servingAre you unsure when you should target your audience? No problem! After you launch your El Toro Campaign, our Advertising Operations Specialists can identify key days and times that the end-users view and click your ads, then customize the DayPart to reflect this.

Contact Us today to help get your campaign setup!