About Us
Staying Ahead of The Herd
We have 25 Patents protecting our unique technology, with additional pending
We ingest trillions of data points per week with an extensive data lake of Proprietary Mobile Location Data
With our team of developers in-house, our robust tech stack is constantly evolving
We offer solutions designed to drive Hyper-Targeted Marketing and facilitate Hyper-Targeted Audience creation
El Toro was founded in 2012 and has become the leader in geolocation science, advertising technology, and advanced analytics. We were the first to enter this space and we still set the standard.
At El Toro, we have always looked at the world differently. We are at the forefront of observing and understanding human behavior, which fuels our data.
Our Founders
After working in the digital world of advertising and online credit card fraud, three friends in Louisville, Kentucky, decided to invent a better way to reach consumers and businesses through IP targeting. They knew the world of cookies was fraught with fraud and that at some point, advertisers would recognize this and demand a better-targeted and measurable solution. The future is here!
Dan Kimball
Dan Kimball is a visionary with a passion for people and calculated risk-taking. His ability to see 13 years into the future, a world without “cookies,” is the bedrock of El Toro.
His sharp sense of humor belies a compassionate heart that often moves in people’s lives without a need for public attention. Today, Dan mentors the Data Analytics Team in the development of new and interesting ways to use El Toro’s technology for good instead of evil.
David Stadler
David Stadler is the original hustler with a fun and charismatic leadership style.
His understanding of human behavior and his ability to move quickly enables El Toro to meet the needs of our customers with accuracy and transparency. Like Dan, David is a calculated risk taker who inspires others to do the same. Today, David leads the Ad Operations team and loves a good glass of bourbon.
Sean Stafford
Sean is the “expert” of the group. He is widely considered the subject matter expert in domain name, search engine optimization, pay-per-click, and other internet operations.
Without any sales experience, Sean developed the sales team and grew the El Toro business to where it is today. Always looking for a challenge, Sean took an underperforming asset, TRIM NuLu, and has turned it into the best hair salon in Louisville, KY. With an oblique sense of humor, it’s always fun to watch what Sean is going to do next.