Venue Replay by El Toro

Convert Physical Foot Traffic into Actionable Digital Marketing Audiences

El Toro’s Venue Replay is an advanced geo-framing advertising solution that captures real-world audience data and turns it into digital marketing gold. It identifies the mobile devices seen at your chosen physical locations (stores, events, venues, etc.) and later matches them to household networks using El Toro’s patented IP targeting technology.

In short, Venue Replay enables you to reach people who actually visited a location of interest with precisely targeted digital ads delivered to their home and personal devices. This powerful capability is delivered 100% cookie-free, relying on location intelligence and one-to-one IP matching. The result is a highly accurate form of remarketing that bridges offline foot traffic with online advertising, allowing you to engage real, verified consumers with unparalleled precision.

What is Venue Replay?

Venue Replay is El Toro’s proprietary geo-framing technology that allows marketers to identify and target visitors of specific physical locations after they’ve visited those locations.

Turn Real-World Visits into Digital Advertising Opportunities

By drawing a virtual GeoFrame around a venue, be it a retail store, event space, competitor’s business, or any point of interest, Venue Replay can capture the mobile device IDs of people present at that location during a chosen timeframe. It then traces those devices back to a likely home or office IP address using El Toro’s patented IP-to-physical address matching system. This means once someone has been at your targeted location, you can continue the conversation by serving ads to that individual at home or across their devices later on.

A Privacy Enabled Approach to Precise Location-Based Targeting

The entire process is privacy-compliant and cookieless; no browser cookies are used at all, as Venue Replay leverages device IDs and IP mapping to reach real households directly. As a recognized leader in advanced digital targeting, we’ve pioneered this one-to-one approach that dramatically reduces the waste and guesswork common in traditional geofencing. In essence, Venue Replay is not just geofencing; it’s GeoFraming, a far more precise method invented by El Toro to turn physical presence into digital marketing outcomes.

How Does Venue Replay Work?

Venue Replay works in four simple steps to connect offline visits with online ads:

After your campaign runs, El Toro’s platform goes a step further with MatchBack Analysis to measure results. This powerful attribution process compares the list of households served Venue Replay ads against your actual conversion data (sales, sign-ups, in-store visits, etc.). By linking ad exposure to real-world outcomes, El Toro provides one-to-one proof of ROI, you’ll see exactly which customers took action after being served an ad. This match-back reporting can even show uplift in offline foot traffic or sales attributable to the campaign, giving you concrete evidence of marketing effectiveness.

Benefits & Strategies

Key Benefits of Venue Replay

Venue Replay helps you re-engage real-world visitors with precise, privacy-friendly digital ads that drive repeat foot traffic, deliver measurable ROI, and provide one-to-one attribution through El Toro’s MatchBack Analysis.

Increased Foot Traffic

Venue Replay drives repeat visits and customer loyalty by re-engaging individuals who have already walked through your doors. By targeting past visitors with timely, relevant ads, you can entice them to come back to your location, turning one-time foot traffic into regular patrons. This keeps your brand top-of-mind and encourages additional visits and purchases from an audience that has proven interest in your offerings.

Proven ROI

Boost your marketing performance with precise, location-based targeting that delivers measurable returns. Venue Replay focuses your ad spend on a highly qualified audience (people who physically showed interest), which means higher conversion rates and less waste. With El Toro’s built-in ROI tracking and MatchBack Analysis, you can clearly see the revenue or engagement lift from each campaign. Advertisers routinely find that this approach yields better cost-per-conversion metrics and tangible sales increases compared to broad digital advertising.

Powerful Attribution via MatchBack

El Toro’s platform offers unmatched attribution capabilities to connect online ads to offline outcomes. Using MatchBack Analysis, you can accurately attribute store visits or sales to individuals who were served your Venue Replay ads. This one-to-one attribution takes the guesswork out of marketing analytics, you’ll know which ads drove in-store purchases, event sign-ups, or other key conversions, and by extension, which venues and messages are most effective. Armed with these insights, you can optimize future campaigns and confidently report true Return on Ad Spend (ROAS) to your client or stakeholders.

How Can Agencies Use Venue Replay?

Bridge the gap between physical and digital for your clients. Venue Replay empowers agencies to craft innovative campaigns that seamlessly connect real-world customer behavior with online engagement.

Event Retargeting

Capture and re-engage attendees after major events. For example, a marketing agency can GeoFrame a conference, concert, convention, or sporting event to collect device IDs of everyone on-site, then serve those attendees targeted ads in the days following the event. This is perfect for reinforcing brand messages after a trade show or following up with concert-goers about merchandise. By retargeting an event’s audience, you extend the conversation beyond the venue.

Competitive Conquesting

Win over your client’s competitors’ customers by targeting visitors of competing venues. With Venue Replay, an agency can draw GeoFrames around a competitor’s stores, dealerships, or service centers and capture the devices of people who shop there. Then, you can deliver ads positioning your client’s brand as a better alternative. For instance, an auto dealership could target individuals who were recently at a rival dealer’s lot, showcasing a special trade-in offer to lure them away. This strategy effectively redirects foot traffic and market share toward your client by reaching consumers who have demonstrated need or interest at a competitor.

One-Time Visitor Follow-Up

Turn one-time visitors into loyal customers through follow-up digital outreach. Agencies can use Venue Replay to target patrons who visited a retail store, restaurant, or hotel and bring them back again. For example, after a busy weekend, a restaurant could serve ads to everyone who dined there (or at a nearby competitor) offering a discount on their next visit. A boutique hotel might retarget guests of a recent travel expo or local event with ads for a special lodging package. By staying engaged with past visitors, you remind them of their experience and give them a compelling reason to return, thus growing repeat business.

Industries Ideal for Venue Replay

Venue Replay is a versatile technology that can be applied across a wide range of industries, anywhere your target audience can be found in the physical world, Venue Replay can help you reach them later in the digital world. Key verticals that see great success with Venue Replay include:

Retail & Consumer Goods

Re-engage shoppers after they visit brick-and-mortar stores or shopping centers. For retail brands, Venue Replay can drive additional purchases by targeting previous store visitors with online ads featuring new promotions or product reminders.

Automotive Dealerships

Target in-market consumers who visit dealerships or auto events. Auto marketers can capture device IDs at competitor showrooms or car expos and then serve those prospects ads for their own dealership’s offers, effectively poaching buyers and boosting sales.

Entertainment & Events

Extend the marketing impact of concerts, festivals, theaters, and more. Promote upcoming shows, merchandise, or related content to people who attended a prior entertainment event. For example, concert promoters can retarget fans who went to a music festival with ads for an upcoming tour, keeping the excitement alive.

Sports Venues & Stadiums

Keep fans engaged beyond the game. Venue Replay lets sports teams and advertisers reach attendees of games or sports bars after the final whistle. Imagine delivering season ticket promotions or team merchandise ads to fans who were at the stadium last weekend, it’s all possible with precise geo-framed targeting.

Real Estate & Home Services

Capture leads from open houses, home shows, and property tours. Builders, realtors, and home improvement services can target individuals who have physically visited model homes, attended home & garden expos, or toured properties. Following up with digital ads (e.g., highlighting a new listing or a home service discount) keeps your brand in front of high-intent prospects in the real estate market.

Restaurants & Hospitality

Bring back diners and guests by targeting those who have visited once. Restaurants can serve ads featuring new menu items or loyalty rewards to past patrons’ households, while hotels and resorts can retarget previous guests or conference attendees with offers for their next stay. Venue Replay helps transform single visits into repeat business by reminding customers of the experience and inviting them to return.

Political Campaigns & Advocacy

Reach voters based on rally attendance and key locations. Campaigns can use Venue Replay to build audiences of people present at political rallies, town halls, polling places, or community events and then deliver tailored campaign ads to those voters online. Advocacy groups might geofence legislative buildings or public meetings to target policymakers and influencers who were on site. This geo-targeted approach can amplify political messaging to the exact individuals who showed up for an issue or candidate, increasing engagement and turnout.

Educational Institutions

Boost recruitment and engagement by retargeting students and visitors. Universities, colleges, and private schools can leverage Venue Replay to target people who set foot on campus or at school events. For instance, if prospective students attend a campus tour, you can later deliver ads about your academic programs and campus life straight to their home devices. One online university used Venue Replay to advertise to over 600,000 students who had previously been seen on competitor college campuses, increasing transfer enrollments during the pandemic era.

Where Are Your Ads Shown?

One of the advantages of El Toro’s Venue Replay is the breadth of its digital reach. Your ads can appear across all major advertising networks and exchanges, which gives you both scale and precision. In fact, El Toro’s platform places ads on over 1 million websites and apps, accessing almost 90% of the daily available ad inventory online. This means the audience you build via Venue Replay will see your ads on popular sites they visit regularly, for example, news and lifestyle publishers like The Weather Channel, ESPN, Yahoo, USA Today, Forbes, CNN, and many more.

Moreover, Venue Replay is channel-agnostic, allowing you to reach your targets on whatever devices or content they consume. Ads can be delivered as standard display banners on web pages, as mobile ads within apps, or even as video commercials on OTT/CTV streaming platforms. Because El Toro integrates with a vast network of exchanges, your campaign can seamlessly follow your audience from desktop to mobile to connected TV. Despite this wide distribution, your targeting remains laser-focused, only the specific households/device IDs you’ve captured will be served the ads. This combination of vast inventory access with pinpoint targeting ensures that you achieve broad yet highly relevant exposure. Your message will consistently reach the right people, at the right places online, at the right time.

Why Choose El Toro’s Venue Replay?

Venue Replay is backed by El Toro’s patented IP matching technology and a company ethos centered on accuracy, transparency, and performance. Here’s what sets El Toro and Venue Replay apart:

Proprietary, Patented Technology

El Toro’s methods aren’t available anywhere else, the company holds 25+ patents on its IP targeting and geo-framing techniques. This technology directly links physical addresses to digital identifiers (device IDs and IPs) without relying on guesswork or third-party data. You can be assured your ads are hitting the exact audience you intend, not lookalikes or loose demographic proxies.

Truly Cookieless Precision

Unlike many “geo” advertising solutions, Venue Replay is completely cookie-free and does not depend on the often unreliable mobile ad-ID tracking alone. El Toro’s one-to-one approach eliminates ad fraud and overspray by only targeting real people at real addresses who meet your criteria. Especially in today’s privacy-conscious environment with cookies fading, El Toro’s approach is future-proof and privacy-compliant while still delivering personalized marketing. No cookies also mean you avoid the inaccuracies of audience that come with pooled third-party data, it’s your data, your target, directly reached.

Proven Effectiveness

El Toro has a strong track record, validated by thousands of successful campaigns across virtually every industry. Clients ranging from Fortune 500 enterprises to local small businesses have leveraged Venue Replay and other El Toro products to boost their marketing results. Case studies have shown significant lifts in sales, higher conversion rates, and dramatically lower cost-per-acquisition when using Venue Replay versus traditional digital advertising. Every campaign is bolstered by El Toro’s robust analytics and MatchBack reporting, so you not only get great results, you see the results clearly.

Ready to Leverage Your Venue’s Foot Traffic into Digital Opportunities?

Ready to take the next step? Connect with us now and discover how our IP Targeting solutions can elevate your campaigns