Web To Home: Website visitors retargeted via direct mail
Send direct mail to anonymous visitors of your website
Web-To-Home by El Toro bridges the gap between digital engagement and direct mail by seamlessly transforming website visitors into high-intent customers. Using advanced IP-to-physical address matching, Web-To-Home identifies anonymous site visitors and delivers personalized direct mail to their homes—without relying on cookies. This powerful, privacy-compliant technology ensures that brands can reconnect with potential customers within days, driving higher conversions and maximizing ROI.
How It Works
How Can I Use Web-To-Home?
Financial Services & Insurance
A visitor browsing loan rates but not applying gets a customized pre-approval offer via direct mail.
Luxury & High-End Retail
High-ticket items require multiple touchpoints. Direct mail adds credibility and a premium feel, reinforcing digital interest.
Health & Wellness
Customers researching health solutions need trust-building. Sending direct mail with personalized offers can often nudge conversions.
Subscription-Based Memberships
Many consumers browse subscription services but don't commit right away. Follow up with a mail piece to drive the decision.
Convert Cart Abandoners
If an anonymous customer abondons their cart, send a direct mail offer to close the loop.
+ Many More
Click here for our case studies.
Key Features
Web-to-Home combines advanced data matching, precise audience targeting, and automated direct mail to create a seamless marketing solution. Unlike traditional direct mail, it doesn’t require emails, phone numbers, or logins—allowing businesses to engage anonymous website visitors with personalized offers. By leveraging real-time visitor recognition, Web-to-Home ensures that highly interested prospects receive tailored direct mail within days, reinforcing brand engagement and driving conversions.
El Toro Digital Marketing Platform
Anonymous Website Visitor Identification
Use advanced data matching to send direct mail to anonymous website visitors without ever needing their email, phone number, or other personal information.
Data-Driven, Automated Direct Mail Retargeting
Instantly triggers customized direct mail pieces based on a user’s website behavior. No manual list pulling—the platform automates everything.
Hyper-Personalized & Dynamic Mailers
Use behavioral data to create custom direct mail pieces based on what a user viewed. Tailor messaging to the clients interest.
Faster Delivery Than Traditional Direct Mail
Traditional direct mail can take weeks to deploy. Web-To-Home uses predefined rules that can deploy mail almost immediately.
Ready to Run with the Bull?
Ready to take the next step? Connect with us now and discover how our IP Targeting solutions can elevate your campaigns