At El Toro, we don’t just serve ads — we help campaigns win elections. Our political advertising technology gives you a disruptive edge by putting your message in front of the right voter, at the right time, on every screen they use. We’ve worked with over 4,000 campaigns across the U.S., from local races to national initiatives, and we know what moves the needle.
Here’s how we do it — and why it works.
We Don’t Target Zip Codes. We Target People.
Our patented IP Targeting matches physical street addresses to home IPs with more than 95% accuracy. That means we can reach actual voters in their actual households — not vague neighborhoods or random device IDs. When you work with us, your digital ads go to real people, not just “lookalikes.”
Whether you’re targeting persuadable independents, low-propensity voters, or your core base, we deliver your message surgically. We can even geofence physical locations (like campaign rallies or party offices) and retarget those devices later. No wasted impressions. No guesswork. Just precision.
We Increase Voter Turnout — And We Prove It
Clicks are nice, but they don’t win elections. Votes do. That’s why we measure results based on who shows up at the polls. On average, our campaigns see 8–15% increases in voter turnout among targeted groups — and in some cases, even more.
We’ve helped ballot initiatives pass with turnout spikes of nearly 20% in targeted segments. We’ve helped first-time candidates beat the odds. And we can tell you exactly how many people we moved to action, because we match our ad exposures back to real voter files.
We Put Our Money Where Our Mouth Is
If you’re running a GOTV campaign and spend $100,000 or more with us, we guarantee results: at least a 5% lift in voter turnout among those we target — or we give you 50% of your ad spend back. No other political AdTech company makes that promise.
It’s simple. We know our method works, and we’re willing to back it up. That’s how much we believe in our data and your message.
We Don’t Use Cookies — And That’s a Good Thing
Privacy matters — to voters and to your campaign. That’s why our approach is 100% cookie-free. We never use behavioral tracking, creepy data scraping, or third-party cookies. Instead, we use offline data (like voter registration files and addresses) and match it to IPs.
We act as a privacy shield. You never see any personally identifying information (PII), and neither do we. Your data stays clean. Your ads stay compliant. And your campaign stays above board — exactly where it should be.
We Give You Data You Can Actually Use
When your campaign ends, we won’t hand you a spreadsheet of vanity metrics. We’ll show you who voted, who didn’t, and who you persuaded. That’s our MatchBack Analysis, and it’s the gold standard for real political ROI.
We can integrate with voter data from L2, Data Trust, Aristotle, NGP VAN — you name it. You can filter by location, party affiliation, age, turnout history, donation habits, and more. Then, after the campaign, we show you exactly which households took action. That’s how you build smarter campaigns — and win more races.
We Reach Voters Everywhere They Are
Whether it’s banner ads on their phones, videos on their laptops, or streaming ads on their TVs, we help you stay in front of your voters. Our IP Targeting covers every device in the home, so your message follows them — not in a creepy way, but in a way that works.
We place ads on over 1 billion websites and have access to about 90% of the U.S. digital ad inventory every day. We also support OTT and CTV advertising, so you can run political ads on Hulu, Roku, and other streaming platforms.
Want better results? Use multiple channels. Campaigns that combine banner and video ads with us are 12.5% more likely to win than those who use only one format. More channels = more impressions = more recognition = more votes.
We’re Experienced. And We’re Nonpartisan.
We’ve powered thousands of campaigns across America. We’ve worked with Republicans, Democrats, PACs, Super PACs, advocacy groups, and ballot initiatives. Red, blue, or independent — it doesn’t matter to us. We’re here to help your message reach the right voters.
We’ve also built tools like Venue Replay (targeting devices seen at key locations) and Digital Canvassing (targeting neighbors of supporters to build influence by proximity). These are modern solutions for modern campaigns.
We’ve been one of the fastest-growing AdTech companies in the country — and political campaigns are a big reason why.