CRM Enrichment By El Toro

CRM Enrichment with In-Market Signals for Advertising Success

El Toro’s CRM Enrichment solution leverages our powerful geolocative intelligence and web intent data to identify which past customers in your CRM are currently in the market for your products or services. We append real-time behavioral and location-based insights to your existing customer records, turning your static CRM into a dynamic audience of high-intent buyers.

How CRM Enrichment Works

El Toro receives and analyzes trillions of digital signals every week, from mobile location pings to web browsing activity. We distill this big data into actionable intelligence using a combination of proprietary algorithms and generative AI (including large language models). The magic of CRM Enrichment comes from combining two powerful data engines, our Venue Replay location intelligence and our Web-to-Home online intent platform, and matching their outputs to your CRM records. Here’s how each component contributes:

Venue Replay: Location-Based Insights

Venue Replay (powered by GeoFraming) is a cookieless, location-based marketing solution that helps advertisers reach audiences who have physically visited specific venues, retroactively up to six months in the past.

By drawing precise geographic “GeoFrames” around places of interest, such as events, competitor stores, stadiums, or auto dealerships, El Toro captures unique mobile device IDs seen within those boundaries and timeframes. These devices are then matched to their household IP addresses, enabling highly-targeted digital ad campaigns directed at those users once they return home.

Unlike traditional geofencing, Venue Replay digs deeper into behavioral patterns. Marketers can analyze historical foot traffic and apply custom filters, such as dwell time, frequency of visits, or recency of visits, to pinpoint truly in-market audiences. For example, you could isolate customers who visited a competitor’s showroom twice in the last month or spent over an hour at a home improvement store. Venue Replay’s precise filtering allows you to segment audiences based on real-world intent signals. Once built, these high-intent segments can be activated across channels: serve display ads, OTT/CTV video ads, or feed them into your CRM Enrichment advertising efforts for coordinated campaigns.

Web-To-Home: AI-Driven Web Intent Insights

While web intent data is not new, the Web-to-Home platform reimagines it with advanced AI to drastically improve accuracy. Traditional intent marketing often relies on a handful of data points (like one website visit or one keyword search), which leads to numerous false positives.

In contrast, Web-to-Home analyzes web browsing patterns, search terms, and page visits across millions of online users to identify people actively researching products or services in your category. These are consumers exhibiting clear purchase consideration, often before they ever visit your website or store.

El Toro can then leverage our patented IP matching process to allow your brand to deliver tailored display ads, CTV/OTT videos, or even direct mail to those households with deterministic precision. By focusing on real-time behavioral signals that reveal true buying intent, Web-to-Home ensures your ads reach prospects when they’re most likely to convert, resulting in higher engagement and ROI (as well as lower acquisition costs). In fact, El Toro’s intent-driven targeting ensures that your campaigns are hitting bona fide in-market consumers, not just proxies or profiles.

Enrich and Activate Your
CRM Data

With its location and web intent signals via Venue Replay and Web-to-Home, El Toro brings it all together by appending these insights to your CRM. Every customer record you provide can be enriched with a variety of intent flags and attributes, such as: recent visits to specific locations, frequency of certain behaviors, relevant online research activity, and even third-party demographic indicators.

We securely ingest your CRM file (e.g. past buyers, leads, or lapsed customers) and enhance each record with actionable data from our IP targeting, GeoFraming™, and digital behavior databases. In effect, CRM Enrichment transforms your first-party list into a smart audience database, where each contact is annotated with up-to-the-moment indicators of what they care about and how close they are to a purchasing decision.

With these enriched CRM insights in hand, you can activate highly-personalized campaigns. El Toro’s platform will match enriched records to digital identities for ad delivery or provide the enhanced dataset back to you for use in other marketing channels. For instance, you might flag 5,000 customers as “in-market this week” based on our data, then launch a display advertising blitz to those households and have your sales team or email platform simultaneously reach out with tailored messaging.

Your enriched data supports better segmentation (so you can prioritize hot leads vs. cold ones), more relevant creative (since you know what each customer has been up to), and improved attribution (you can tie sales or engagement back to the specific intent signals that prompted your outreach).

Businessman using laptop with graph on screen.

CRM Enrichment By El Toro Answers Questions like:

By enriching your first-party data, El Toro helps you solve these critical marketing questions. CRM Enrichment advertising ensures your outreach is guided by real-world intent signals rather than guesswork, so you can allocate budget and effort where it matters most.

CRM Integration Made Easy

El Toro can ingest data from virtually any modern CRM or database, making CRM Enrichment deployment seamless. Our integration options include:

Salesforce CRM

Scripted ingestion and recurring updates that append intent flags to your contacts automatically.

AWS Clean Rooms

Privacy-safe data matching and enrichment within secure cloud environments like Amazon’s Clean Room.

Automotive DMS Platforms

Direct integrations with major Dealer Management Systems (e.g. CDK Global, Dealertrack, Reynolds & Reynolds) to enrich dealership customer records.

Secure File Transfers

Robust support for AWS S3/NFS and SFTP for one-time or scheduled batch data uploads.

Custom API Integration

Use El Toro’s API for bespoke data integration into your workflows or third-party platforms.

No matter where your first-party customer data lives, El Toro will securely connect and enrich it. The process is flexible and secure, adhering to data privacy best practices while ensuring you get the most value out of your data.

The CRM Enrichment Advertising Advantage

Combining enriched CRM data with digital advertising creates a multiplier effect on your marketing performance. By targeting the same group of high-potential customers through both personalized marketing and programmatic ads, each touchpoint reinforces the other. This unified CRM Enrichment advertising strategy allows brands to maximize return on investment (ROI) and return on ad spend (ROAS) while reducing customer acquisition cost (CAC).

How does this work? Consider that you normally might send an email or direct mail to everyone in your CRM. With CRM Enrichment, you instead focus your budget on a subset – those showing intent right now – and deliver coordinated messaging across multiple channels.

For example, if a past customer has been identified (via enrichment) as visiting competitors and reading online reviews, you can serve them a tailored ad highlighting why your product is the better choice, at the very same time your sales team gives them a friendly follow-up call or email. This one-two punch dramatically increases the likelihood of conversion. In one automotive case study, using enriched CRM targeting led to an 80% higher conversion rate for customers who saw targeted ads versus those who didn’t, a testament to the power of combining accurate data with timely advertising.

Ready to Run with the Bull?

Ready to take the next step? Connect with us now and discover how our IP Targeting solutions can elevate your campaigns