By creating the world’s most hyper-targeted system for reaching people who are planning to move or who have moved, El Toro has, for the first time ever, opened a whole new advertising universe for advertisers. By partnering with Speedeon Data, El Toro’s targeting technology instantly knows which homes are considered “New Movers” and automatically places your ads on their computers. The best of all? It’s all programmatic, you don’t need lists, addresses, or information – it’s all built in for you.