About Us

Staying Ahead of The Herd

We have 25 Patents protecting our unique technology, with additional pending

We ingest trillions of data points per week with an extensive data lake of Proprietary Mobile Location Data

With our team of developers
in-house, our robust tech stack is constantly
evolving

We offer solutions designed to drive Hyper-Targeted Marketing and facilitate Hyper-Targeted Audience creation

El Toro was founded in 2012 and has become the leader in geolocation science, advertising technology, and advanced analytics. We were the first to enter this space and we still set the standard.

At El Toro, we have always looked at the world differently. We are at the forefront of observing and understanding human behavior, which fuels our data.

Our Founder

Dan Kimball

Dan Kimball is a visionary with a passion for people and calculated risk-taking. His ability to see 13 years into the future, a world without “cookies,” is the bedrock of El Toro.

His sharp sense of humor belies a compassionate heart that often moves in people’s lives without a need for public attention. Today, Dan mentors the Data Analytics Team in the development of new and interesting ways to use El Toro’s technology for good instead of evil.

David Stadler

David Stadler is the original hustler with a fun and charismatic leadership style.

His understanding of human behavior and his ability to move quickly enables El Toro to meet the needs of our customers with accuracy and transparency. Like Dan, David is a calculated risk taker who inspires others to do the same. Today, David leads the Ad Operations team and loves a good glass of bourbon.