El Toro Advanced Analytics

Deeper Advertising Insights, Smarter Decisions

El Toro’s Advanced Analytics leverages cutting-edge geolocation data, footfall analysis, and behavioral science to reveal hidden patterns in customer behavior. This advanced approach combines techniques like geolocative science, footfall analysis, and integration of premier third-party data to map out the complete customer journey. By collecting trillions of data points per week on real human behavior, El Toro is able to visualize where your customers go and what they do before and after making a purchase. Imagine knowing if your buyers visit a competitor’s store or another business right after leaving yours and having the insight on what to do about it. El Toro’s analytics provide exactly that level of visibility, turning big data into clear, objective findings that lead to better marketing outcomes.

What is Advanced Analytics?

Advanced analytics refers to a collection of high-level data analysis techniques and tools that go beyond standard reporting to uncover deeper trends, patterns, and predictions. It involves examining large, diverse datasets to answer complex questions about customer behavior, market trends, and campaign performance. Unlike basic analytics (which might only tell you what happened), advanced analytics digs into why things happen and what is likely to happen next.

Forecasting Outcomes with Predictive Modeling

Predictive Modeling – Statistical algorithms and techniques to forecast future behaviors or outcomes (e.g., purchase likelihood, churn risk, optimal ad timing). These forward‑looking insights help you allocate budget where it will deliver the greatest return and intervene early to prevent lost revenue.

Customer Segmentation – Clusters customers into meaningful groups based on shared demographics, purchasing patterns, and real‑world behaviors. By understanding each segment’s unique preferences and value, you can tailor creative, offers, and media mix to boost relevance, engagement, and lifetime value.

Behavioral Analysis – To anticipate future events and guide strategic decisions. By understanding when, where, and how people engage with your brand, you can fine‑tune messaging cadence, creative, and channel mix, remove friction in the customer journey, and predict the next best action to accelerate conversion and loyalty.

Smarter Campaigns Through Customer Segmentation

El Toro’s Advanced Analytics takes this concept to the next level by leveraging actual observed behavior to generate insights. Because El Toro collects rich location and device data directly (bypassing cookies), its analytics are grounded in real-world actions. The result is a data-driven crystal ball for your marketing, providing a window into customer intent and future buying propensity. By analyzing where people go, how they interact with physical and digital environments, and what patterns emerge, El Toro’s platform can predict trends and highlight opportunities that traditional analytics tools would miss. In short, Advanced Analytics is about turning raw data into strategic intelligence, so you can make informed decisions with confidence and precision.

How It Works: Key Capabilities of El Toro Advanced Analytics

El Toro’s Advanced Analytics platform offers a suite of powerful capabilities that give you unprecedented insight into your audience and marketing effectiveness. Here are some of its key features and how they work:

Massive Real-World Data Ingestion

El Toro’s systems ingest trillions of data points per week from proprietary mobile location data. Every swipe, visit, and movement that can be ethically captured is compiled into an extensive data lake of real human behavior. This massive dataset is the foundation for all analysis, ensuring statistical confidence and granular detail in the insights that follow.

Geolocation & Footfall Analysis

Using advanced location science, El Toro can tell you where your customers and prospects go in the physical world. Footfall analysis tracks the number of people visiting specific locations (stores, events, venues) over time. This means you’ll know if a customer who saw your ad later walked into your store, or even if they visited a competitor or partner business during their buyer’s journey.

Intent & Propensity Modeling

El Toro’s analytics engine doesn’t just tally clicks or visits, it interprets them. The platform uses data modeling and machine learning to decipher consumer intent and buying propensity from behavior patterns. In practice, this means identifying signals that a person is likely to make a purchase or is actively comparing options. By understanding intent, you can time your outreach for when someone is most ready to act, and tailor your messaging to what they truly care about.

Look-Alike Audience Building

Once you know what your best customers look like (demographically and behaviorally), El Toro can help you find more of them. Advanced Analytics can extrapolate and build look-alike audiences, new prospects who share key characteristics with your current customers. These look-alike audiences allow you to expand your marketing reach to high-potential individuals who are not yet in your funnel, essentially cloning your success with new people who are likely to engage or convert similarly to your core audience.

Campaign Attribution & ROI Measurement

No more guessing which ad campaigns actually drove sales or store visits. El Toro uses proprietary CRM matching and footfall attribution tools to directly measure the effectiveness of your digital ads in terms of return on ad spend (ROAS) and real-world ROI. For example, if you run an online ad campaign, Advanced Analytics can show how many people who saw those ads later showed up at your physical location or made a purchase. This closed-loop attribution empowers you to pinpoint what’s working and confidently reinvest in the tactics that deliver results.

Interactive Data Visualization

All the complex data and analytics are distilled into user-friendly dashboards and visual reports. El Toro’s visualization tools make it easy to understand the findings at a glance. You don’t need a data science degree to benefit from Advanced Analytics, the insights are presented in clear charts, maps, and graphs that highlight key metrics (like foot traffic uplift, conversion rates, audience demographics, etc.). These interactive visuals allow you and your stakeholders to explore the data, filter by segments, and quickly draw conclusions to inform your marketing strategy.

Each of these capabilities works in concert to give you a comprehensive understanding of your marketing efforts. By combining location intelligence with advanced data modeling, El Toro Advanced Analytics provides a custom, end-to-end solution for turning big data into meaningful action. Whether you’re looking to fine-tune a campaign, discover new customers, or prove the ROI of your advertising, these tools have you covered.

Why Advanced Analytics Is a Marketing Game-Changer

Implementing Advanced Analytics can revolutionize your marketing outcomes. Here are some of the major benefits you can expect from El Toro’s Advanced Analytics product:

Precision Targeting for Higher ROI

Armed with deep insights, you can allocate your budget with laser focus. Advanced Analytics ensures you concentrate your advertising spend on the most receptive audiences at the optimal times. By eliminating wasteful broad targeting and zeroing in on prospects who are most likely to convert, marketers often see significantly improved return on investment. Every dollar works harder when it’s backed by data-driven precision.

Data-Driven Decision Making

Every strategic decision is backed by empirical data. El Toro’s clients gain a competitive advantage from this analytics-driven approach, as it delivers empirical results that truly matter. From choosing which markets to enter, to deciding the best timing for a campaign, you’ll make informed decisions rooted in observed customer behavior and real-world trends, not hunches or outdated assumptions. This leads to more confident planning and better outcomes.

Objective Performance Measurement

With robust attribution data and analytics, you can clearly see which campaigns or tactics are driving results and which are not. This objective measurement lets you optimize continuously, doubling down on winners, fixing or cutting the underperformers. Over time, this analytical optimization drives improved efficiency, cost savings, and higher profitability for your organization. You’ll be able to demonstrate to stakeholders exactly how marketing initiatives contribute to foot traffic, sales revenue, strengthening the case for your marketing investments.

Deeper Customer Understanding

Advanced Analytics reveals the who, what, when, where, and why of your customers’ actions. You’ll uncover patterns in how customers interact with your brand across channels and locations, insights that traditional web analytics alone can’t provide. By understanding things like peak store visit times, cross-shopping behavior, dwell times, and more, you can craft more personalized and effective marketing campaigns. In short, you get as close as possible to seeing the world through your customers’ eyes, which is invaluable for marketing strategy.

Adaptive & Predictive Insights

Markets and consumer behaviors change fast. Advanced Analytics gives you a forward-looking edge by incorporating predictive analysis, spotting trends and changes in consumer behavior early so you can adapt proactively. Whether it’s shifting demand in one region, an emerging customer preference, or the early signs of a new competitor attracting your audience, you’ll get actionable alerts from the data. This foresight allows you to stay ahead of the curve, adjusting your campaigns and strategy before your competition even realizes what’s happening. In essence, Advanced Analytics not only helps you understand the present, but also prepare for the future, making your marketing organization more agile and resilient.

Collectively, these benefits mean one thing: better marketing results. By transforming raw data into strategic insight, Advanced Analytics empowers you to achieve more with your campaigns – more engagement, more conversions, and ultimately more revenue – all while spending your budget more wisely. It’s about working smarter, not harder, and gaining a true competitive edge in your advertising efforts.

Where Can Advanced Analytics Be Applied

One of the greatest strengths of El Toro’s Advanced Analytics is its versatility. Virtually any industry or sector that engages in marketing or consumer outreach can leverage these insights to improve performance. Here are just a few examples of how different industries use Advanced Analytics to drive success:

Retail & Restaurants

Retailers and restaurants use El Toro’s footfall analytics to connect digital ads to in-store visits. Retailers gain insights on peak times and popular store paths to adjust layouts, staffing, and promotions. Restaurants use location data to see customer travel habits and target loyal diners with timely offers, boosting experience and sales.

Digital Marketing & Advertising Agencies

Agencies use El Toro to prove ad effectiveness and refine strategy. Analytics link online ads to in-store visits, showing real ROI. Insights like behavior profiles and look-alike audiences help improve targeting and personalize campaigns, making agencies valuable data-driven partners.

Financial Services & Insurance

Banks and insurers use El Toro to find customer-rich areas for branches or ATMs, and to see how campaigns drive traffic. Predictive models help identify customers likely to need loans or policies. Dashboards make insights clear to executives, tying campaigns to opened accounts or sales.

Government & Public Sector

Public agencies use analytics to track movement and assess event or policy impact. Cities analyze tourism data, and campaigns identify high-potential voter zones. These insights lead to better resource use and results—like increased tourism revenue or targeted political wins.

As these examples illustrate, Advanced Analytics is truly industry-agnostic. Any organization that can benefit from understanding its audience better, and allocating resources more efficiently, stands to gain. Whether you’re in retail, services, finance, tech, non-profit, or any other field, if you have data (or want to collect data) about customer or constituent behavior, El Toro’s Advanced Analytics can turn it into a goldmine of insight. The platform is particularly powerful for any use case that involves linking digital marketing efforts to real-world actions, making it ideal for bridging the online and offline worlds.

Why Choose El Toro for Advanced Analytics?

Advanced Analytics is only as good as the data and technology behind it. El Toro stands out as a leader in this space, offering a level of quality and innovation that sets us apart. Here’s why partnering with El Toro for Advanced Analytics gives you an edge:

Pioneer and Leader in the Field

Founded in 2012, El Toro has been at the forefront of advertising technology and advanced analytics for over a decade. We were the first to innovate many of the geolocation and IP targeting techniques that are becoming industry standards today, and we continue to set the standard with our expertise in observing and understanding human behavior. When you work with El Toro, you’re working with seasoned industry leaders who know how to leverage data for marketing success.

Proprietary, Patented Technology

Our solutions are one-of-a-kind. El Toro holds 25 patents (and counting) protecting our unique technology, with additional patents pending. This includes our patented methods for matching mobile devices to physical addresses and for analyzing location data at scale. What does this mean for you? It means you’re getting analytics capabilities that competitors simply can’t offer, a truly unique blend of AdTech and analytics that gives you insights no one else can.

Unmatched Data Scale and Quality

Trillions of data points per week feed into El Toro’s analytics engine. This enormous data lake of proprietary mobile location data, combined with quality third-party data sources, ensures that our analyses are both deep and representative of real-world behavior. More data points mean more accuracy and granularity in identifying trends. Furthermore, because we emphasize data privacy and quality (opting for deterministic one-to-one matching over sketchy third-party cookies), you get clean, reliable data that you can trust for making critical decisions.

Privacy-Safe & Cookieless Approach

In an era of growing privacy concerns and the phase-out of third-party cookies, El Toro’s approach is built for the future. We are the only one-to-one, 100% cookie-free IP targeting solution in the market. Instead of tracking individuals via cookies, we use device IDs and IP-to-physical address matching that respects anonymity while maintaining precision. The benefit to you is twofold: highly accurate audience identification (you truly know who you’re reaching, without the noise of fraudulent or mis-targeted cookie data) and compliance with privacy standards.

Real Results and Innovation

El Toro’s track record is proven across numerous campaigns and even outside the traditional advertising realm. We’re recognized as a premier provider of Advanced Analytics and mobile location science, and we continually innovate new applications for our technology. For example, we helped develop a COVID-19 contact tracing app using our location data expertise, an early and unique response to a global challenge. This spirit of innovation means we’re always improving our platform and finding new ways to deliver value to our clients. When you partner with El Toro, you’re not just getting a product off the shelf, you’re getting an evolving solution at the cutting edge of data science and marketing. And most importantly, we focus on delivering results. From increasing foot traffic by measurable percentages, to boosting campaign conversion rates, to finding new customers for our clients, we let the outcomes speak for themselves.

Ready to Run with the Bull?

Ready to take the next step? Connect with us now and discover how our IP Targeting solutions can elevate your campaigns