Reach Car Buyers While They're Shopping
El Toro’s Auto program finds people actively shopping for a vehicle, right down to the households pulling into your competitors’ lots, and puts your dealership in front of them before they sign. Then it keeps them coming back for service.
Your next buyer is on a competitor's lot right now.
Car shopping doesn’t start online and end there. It ends where it always has — on a lot, kicking tires and comparing numbers. The problem isn’t reaching someone. It’s reaching the handful of people who are genuinely in-market this week, instead of paying to shout at everyone else.
That’s the whole idea behind El Toro Auto: skip the guesswork and target the shoppers who are already doing the shopping.
The sale is one day. Service is every 5,000 miles.
Most dealer advertising pours everything into the sale and forgets the service drive, which is exactly where the repeatable, higher-margin revenue lives. El Toro helps you go after it.
We can target owners of specific vehicle makes within a set radius of your dealership and put your service offers; maintenance, tires, seasonal specials, recalls, directly in front of the people most likely to book a visit.
Precision down to one square meter.
Most location targeting relies on geofencing, which triangulates a rough area off cell towers. Useful, but far too broad when your target is a single dealership lot, not the whole block.
El Toro uses geoframing instead. We define a virtual perimeter around any dealership; new or used, yours or a competitor’s, using exact latitude and longitude, precise to roughly one square meter.
No spillover.
No neighboring businesses.
Just the lot that matters.
Real shoppers, not drive-bys.
We track the vehicles that enter and stop inside a dealership’s geoframe, not the cars simply passing through.
Stopping is intent. That’s the signal we care about.
Buyers only, noise filtered out.
From there we narrow to unique mobile devices, ones that don’t show up at that location regularly. Employees, delivery drivers, and vendors get filtered out automatically, leaving the devices of people who are actually there to buy.
Reach them at home, not just on the lot.
We match those devices back to the household, which gives us two things that matter most: a physical mailing address and a home IP address. That means you can follow up with real shoppers through direct mail and precise digital ads, long after they’ve left the lot.
Ready to reach buyers who are already shopping?
Let's map the dealerships worth targeting in your market and show you what El Toro Auto can do.
Frequently Asked Questions
How is geoframing different from geofencing?
Geofencing triangulates a general area using cell towers. Geoframing uses precise latitude and longitude to draw a perimeter as tight as one square meter, accurate enough to isolate a single dealership lot instead of a whole intersection.
How do you know these people are actually car shopping?
We only count devices that enter and stop inside a dealership’s geoframe, then filter down to unique devices that don’t appear there regularly. That combination: stopping + not being a regular, separates real shoppers from employees, vendors, and passers-by.
Can I target buyers who visited a competitor?
Yes. A geoframe can be drawn around any dealership. If someone is shopping the competition, that’s exactly who you want to reach.
Once you've identified a shopper, how do I actually reach them?
By matching the device back to the household, we surface a physical mailing address and home IP address, so you can reach genuine in-market buyers through direct mail and targeted digital advertising.
Can we advertise service, not just sales?
Absolutely! And it’s often the most overlooked opportunity. We can target owners of specific vehicle makes within a radius of your dealership and deliver service offers to them across every device in their household, wherever they stream, scroll, or search.