Case Study: Dan Guenther St. Louis Election


Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years. As in most elections, both candidates employed traditional means of political marketing such as direct mail, phone calls, door-to-door canvassing, and social media. KAOH Media, the agency that helped manage Guenther’s digital campaign, decided to add El Toro as a differentiator that they had found resounding success with for past political clients. Before the campaign began, El Toro was able to match 65% of the provided district voter list to respective household IP’s.


In this primary, fourteen board seats were up for election, nine of which were held by incumbents running for re-election. Each incumbent held their seat with the exception of one; El Toro’s client beat the 18-year incumbent by incredible margins. His digital campaign resulted in a CTR of 0.25%, which is over 4x the industry average. His election results were even more impressive. Not only was he the sole candidate to win over an incumbent, he won by a 79% margin of actual votes.

“Having an integrated digital approach is essential to any campaign. El Toro’s unique 1-to-1 household IP targeting continues to prove itself as an incredibly effective means to reach targeted audiences without wasted impressions.”

– Allan Hug, Co-Founder, KAOH Media


The technology works across every industry- from gyms to automobiles; from large insurance corporations to small non-profit firms. Straightforward and simple -- El Toro works.




Related Blog Posts
  • Understanding Issue Advocacy Advertising

    While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather than selling products or services....

  • Defeating Ad Fraud: How to Protect Your Campaigns

    In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens...

  • Formula 1 Advertising: Reach Fans with El Toro’s Strategies

    In this digital age, where attention is a prized commodity, Formula 1 stands as a powerhouse platform for brands seeking to captivate audiences. With its blend of speed, innovation, and glamour, Formula 1 allows advertisers...

  • GeoFraming™: A Comprehensive Guide

    In the world of digital marketing, seeing where people go online is a valuable tool to understand their behavior and what products they might be interested in. But what if you could use people's real...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us