Case Study: Dan Guenther St. Louis Election


Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years. As in most elections, both candidates employed traditional means of political marketing such as direct mail, phone calls, door-to-door canvassing, and social media. KAOH Media, the agency that helped manage Guenther’s digital campaign, decided to add El Toro as a differentiator that they had found resounding success with for past political clients. Before the campaign began, El Toro was able to match 65% of the provided district voter list to respective household IP’s.


In this primary, fourteen board seats were up for election, nine of which were held by incumbents running for re-election. Each incumbent held their seat with the exception of one; El Toro’s client beat the 18-year incumbent by incredible margins. His digital campaign resulted in a CTR of 0.25%, which is over 4x the industry average. His election results were even more impressive. Not only was he the sole candidate to win over an incumbent, he won by a 79% margin of actual votes.

“Having an integrated digital approach is essential to any campaign. El Toro’s unique 1-to-1 household IP targeting continues to prove itself as an incredibly effective means to reach targeted audiences without wasted impressions.”

– Allan Hug, Co-Founder, KAOH Media


The technology works across every industry- from gyms to automobiles; from large insurance corporations to small non-profit firms. Straightforward and simple -- El Toro works.




Related Blog Posts
  • Win The Race Before It Starts – Political Best Practices

    El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...

  • Everything You Want To Know About Cookies But Are Too Afraid To Ask

    The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...

  • El Toro Is Built On Integrity – Work With The Company That Disrupts Online Advertising

    Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes were not accurate and provided...

  • Don’t Fear The Reaper

    Why Fear a Cookieless Future When El Toro Has Always Been Cookieless? Following the crumbs Cookie-based targeting is an outdated technology that El Toro can certainly live without, so why can't digital marketers do the...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us