Case Study: Digital Canvassing Yields 13,100% Return on Ad Spend for National Home Furnisher


El Toro recently launched a new product, Digital Canvassing. This tool appends IP addresses to their respective homes located within 500 meters of a pre-defined target.

A national furniture dealer was looking to boost mattress and furniture sales. The company had been looking for a way to cost-effectively target neighbors of recent clients.

The Campaign

The national furniture retailer implemented the campaign in various states, using recent clients and new movers as the basis of the segment. El Toro’s Digital Canvassing appended IP addresses to neighbors’ homes to create a geographically relevant segment. By appending IP addresses to individual locations, El Toro was able to target relevant targets within a specified radius at a one-to-one level.


El Toro’s post-campaign MatchBack Analysis compared the target group’s sales results versus the control group’s sales data. The analysis measures performance with tangible metrics such as conversion rates and return on investment.

Despite having a click through rate of .039%, a figure well below industry averages, and being half the size as the control group, the target group converted as final sales 202% more often than the control.

Moreso, the Return on Ad Spend for the campaign was an astonishing 13,100%, meaning that every dollar spent on Digital Canvassing yielded $131 dollars in incremental revenue.

El Toro targets real people in real households, which means our focus is on Return on Investment, not Click Through Rate-- It’s no bull, El Toro works.


Related Blog Posts
  • Boost Your Brand with IP Targeting During the Holiday Season

    The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's...

  • El Toro CEO Statement on Google’s IP Announcement

    If Google initiates the IP suppression of their Chrome browser product, it will have no impact on the opt-in app data El Toro collects via our app and SDK partners for mobile location intelligence and...

  • Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide

    The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...

  • Engaging Consumers with IP Targeting this Black Friday

    While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us