Case Study: El Toro and Fitness Club Memberships

When New Year's Day comes around, most Americans have two objectives: lose weight and gain money. While providing resources to help clients lose weight is a gym’s job, helping clients make more money is. El Toro delivers online display, banner, and video ads to all devices on a household’s specific IP address. These ads are delivered with surgical precision, and our patent-pending technology makes us the only firm in the entire world that can do it. Backed with our user friendly portals, El Toro gives its clients the tools it needs to advertise digitally at the highest level. All we need are names and addresses, and clients can start targeting potential customers, and turn that into traffic, leads, and sales dollars.

Don’t just take our word for it- take a look at an analysis for a campaign we ran with a popular Athletic Club in the southeastern region of the United States.


Over the course of 27 days, El Toro was able to prove a lift of 54.15% compared to those that were not targeted online. This campaign targeted households who had cancelled their gym membership in the past year. The athletic club gave new members a discount if they rejoined- and they loved it. In less than a month, El Toro’s IP targeting generated 22 memberships, with the campaign only serving around 30k impressions. It garnered 19 clicks, with a CTR of .07%, right above industry averages of 06%. Check out the numbers below from our matchback analysis:


Sample Size



Conversion Rate


Target 't'






Control 'f'











Using El Toro should be every digital marketer’s New Year's Resolution. Generate more traffic, conversions, and sales dollars with El Toro IP targeting. The technology works across tons of industries- from gyms to automobiles; from large insurance corporations, to small non-profit firms. Straightforward and simple- El Toro works.

To learn more about how El Toro can take your firm’s marketing initiatives to the next level, contact us, or read more in our blog!


Related Blog Posts
  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

  • Is AdTech About to be FLOC’d By Google?

    As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us