Case Study: El Toro and Fitness Club Memberships

When New Year's Day comes around, most Americans have two objectives: lose weight and gain money. While providing resources to help clients lose weight is a gym’s job, helping clients make more money is. El Toro delivers online display, banner, and video ads to all devices on a household’s specific IP address. These ads are delivered with surgical precision, and our patent-pending technology makes us the only firm in the entire world that can do it. Backed with our user friendly portals, El Toro gives its clients the tools it needs to advertise digitally at the highest level. All we need are names and addresses, and clients can start targeting potential customers, and turn that into traffic, leads, and sales dollars.

Don’t just take our word for it- take a look at an analysis for a campaign we ran with a popular Athletic Club in the southeastern region of the United States.

Results:

Over the course of 27 days, El Toro was able to prove a lift of 54.15% compared to those that were not targeted online. This campaign targeted households who had cancelled their gym membership in the past year. The athletic club gave new members a discount if they rejoined- and they loved it. In less than a month, El Toro’s IP targeting generated 22 memberships, with the campaign only serving around 30k impressions. It garnered 19 clicks, with a CTR of .07%, right above industry averages of 06%. Check out the numbers below from our matchback analysis:

 

Sample Size

Conversions

Percent

Conversion Rate

Improvement

Target 't'

3,518

 22

 61.11%

 0.63%

 54.15%

Control 'f'

3,451

14

 38.89%

 0.41%

 

Total

6,969

36

 

 

Using El Toro should be every digital marketer’s New Year's Resolution. Generate more traffic, conversions, and sales dollars with El Toro IP targeting. The technology works across tons of industries- from gyms to automobiles; from large insurance corporations, to small non-profit firms. Straightforward and simple- El Toro works.

To learn more about how El Toro can take your firm’s marketing initiatives to the next level, contact us, or read more in our blog!