Creative Specifications
Best Practices and Specifications
Banner
Banner ads boost your brand visibility across the web, capturing your audience’s attention where they browse. Below are our requirements and recommended specifications for optimal performance. Banners need to be made with the dimensions set in pixels (px). Creative sizes need to be exact (i.e., 300×250, not 321×251). While we can handle any standard banner size, below are the top recommended sizes for optimal serve. Banners must be 150kb, we recommend less than 80kb.
300 x 250
Desktop and mobile
320 x 100
Desktop and mobile
728 x 90
Desktop and mobile
320 x 50
Desktop and mobile
160 x 600
Desktop and mobile
300 x 600
Desktop and mobile
We accept the following file types:
- .jpg (or .jpeg)
- .png
- .gif (animated image)
- .zip (HTML5)
Ad Tags
We do NOT accept the following file types:
- .psd (Photoshop document)
- .ai (Adobe Illustrator)
- .swf (flash)
- .pict
Video
Video ads deliver your message across high-traffic websites, meeting your audience where they browse. Below are our requirements and recommended specifications for optimal performance.
El Toro hosted video dimensions are as follows:
- 400 x 225
- 400 x 300
- 480 x 360
- 1920 x 1080
- 640 x 360
- 1920 x 800
El Toro offers Pre-Roll (representing the majority of available inventory), Mid-Roll, and Post-Roll video placements with the following supported file types:
- .mpg
- .mp4
- .m4v
- .avi
- VAST Tags
Video files must be less than or equal to requested
duration (i.e. we can bid on a 15 second request with
a 10 second video). The standard durations available
via our system are:
- 6 seconds
- 15 seconds
- 30 seconds
- 60 seconds
The maximum supported file size is 1GB. El Toro will encode the video down to a workable file size.
OTT
OTT video ads bring your brand to the screen, reaching engaged viewers through premium streaming content on connected TVs and devices. Below are our requirements and recommended specifications for optimal performance.
Recommended for Optimal Performance (Example – ESPN Live Streaming Video)
- Format: MP4 with AAC audio
- Bitrate: 15,000 kbps – 60,000 kbps
- Frame Rate: 29.97 fps or higher
- VAST Version: 2.0 or higher
- Creative Size: 1280 x 720
- Duration: 15 or 30 seconds
Minimum Video Creative Requirements*
- Media Type: MP4
- Minimum Bitrate: 2,000 kbps
- Minimum Resolution: 1280 x 720 (720p) or greater
- Duration: Under 90 seconds
*VPAID is not supported for OTT placements, and FLV, WebM and VPAID media types will not be eligible to serve on OTT inventory.
Native
Native Ads integrate seamlessly into their surroundings and user experience. Viewers typically don’t notice they are paid ads, resulting in a subtle and non-disruptive advertising experience. Below are our requirements and recommended specifications for optimal performance.
Native Creative Requirements:
- Image – 1.9:1 aspect ratio
- Icon – 1:1 aspect ratio
- Title (25 characters maximum)
- Body text (90 characters maximum)
- Call to action (not required) (50 characters maximum)
- Sponsored By (25 characters maximum)
- Click-through URL
Recommended Images Sizes:
- Image: 1050 x 1050 pixels or 1200 x 627 pixels
- Icon: 300 x 300 pixels
File Types for Images:
- .jpg
- .png
Maximum File Size:
100 kb max file size, <80 kb is optimal for performance
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