Every month 1.8 million Americans move. These “New Movers” spend on average $8,700 per household on goods and services related to their move. Collectively this segment of US consumers represents over $200 billion in annual retail spending. Now you can digitally advertise to them.
Until now the only way to advertise directly to New Movers was via direct marketing campaigns using direct mail, email, or telemarketing. El Toro’s Digital New Movers™ is the first of its kind tool to enable brands and ad agencies to target this audience using digital advertising. When they’re relocating, there is an extremely narrow window of time to reach these New Movers, and because of the lack of ability to identify someone as a New Mover; it’s been impossible to strategically advertise to this category using many traditional digital advertising techniques.
According to El Toro Director of Sales and Training, Greg Mosely, “when people move they make significant changes to their purchasing patterns. Changing everything from the retail stores they frequent, the restaurants they dine at, and their healthcare providers.” Statistics show new movers are 4 times more likely than a typical consumer to try new brands and their average purchase size is significantly higher than consumers who have not moved. Additionally, new movers who try a new brand have a 90% likelihood of becoming repeat customers, which can equate into thousands of dollars in a lifetime for each new customer acquired from this channel. El Toro has applied for a patent with the USPTO on the digital new mover process.
About El Toro
Louisville, KY based El Toro, is an Advertising Technology (AdTech) company that has developed and applied for four patents on better processes to target digital advertising via Internet Protocol (IP) Addresses. El Toro has mapped and provides targeted digital advertising to a number of high-value locations including households, hotels, college campuses, stadiums, convention centers, government buildings and more. This data is then used to hyper-accurately target individuals or various groups of people based on location. This technology is most often used by automotive companies, universities, political campaigns, healthcare companies, and other large brands to increase the impact of their digital advertising campaigns. El Toro was recently recognized as only one of 12 Endeavor Global Companies in the United States.