blog

Digitally Advertise to New Movers

Every month 1.8 million Americans move. These “New Movers” spend on average $8,700 per household on goods and services related to their move. Collectively this segment of US consumers represents over $200 billion in annual retail spending. Now you can digitally advertise to them. 

Until now the only way to advertise directly to New Movers was via direct marketing campaigns using direct mail, email, or telemarketing. El Toro’s Digital New Movers™ is the first of its kind tool to enable brands and ad agencies to target this audience using digital advertising. When they’re relocating, there is an extremely narrow window of time to reach these New Movers, and because of the lack of ability to identify someone as a New Mover; it’s been impossible to strategically advertise to this category using many traditional digital advertising techniques.

According to El Toro Director of Sales and Training, Greg Mosely, “when people move they make significant changes to their purchasing patterns. Changing everything from the retail stores they frequent, the restaurants they dine at, and their healthcare providers.” Statistics show new movers are 4 times more likely than a typical consumer to try new brands and their average purchase size is significantly higher than consumers who have not moved. Additionally, new movers who try a new brand have a 90% likelihood of becoming repeat customers, which can equate into thousands of dollars in a lifetime for each new customer acquired from this channel. El Toro has applied for a patent with the USPTO on the digital new mover process.

To learn more about Digital New Movers™ by El Toro, please register for one of our webinars. Click here to register.

About El Toro

Louisville, KY based El Toro, is an Advertising Technology (AdTech) company that has developed and applied for four patents on better processes to target digital advertising via Internet Protocol (IP) Addresses. El Toro has mapped and provides targeted digital advertising to a number of high-value locations including households, hotels, college campuses, stadiums, convention centers, government buildings and more. This data is then used to hyper-accurately target individuals or various groups of people based on location. This technology is most often used by automotive companies, universities, political campaigns, healthcare companies, and other large brands to increase the impact of their digital advertising campaigns. El Toro was recently recognized as only one of 12 Endeavor Global Companies in the United States.

Share

Related Blog Posts
  • Win The Race Before It Starts – Political Best Practices

    El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...

  • Everything You Want To Know About Cookies But Are Too Afraid To Ask

    The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...

  • El Toro Is Built On Integrity – Work With The Company That Disrupts Online Advertising

    Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes were not accurate and provided...

  • Don’t Fear The Reaper

    Why Fear a Cookieless Future When El Toro Has Always Been Cookieless? Following the crumbs Cookie-based targeting is an outdated technology that El Toro can certainly live without, so why can't digital marketers do the...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us