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Get quick answers to common questions about our advertising solutions, technology, and campaign services.

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Learn more about our services, including ad targeting, file formats, and mobile ad options.

Frequently Asked Questions about El Toro’s Products & Services

Browse our most frequently asked questions to quickly find answers and insights about El Toro’s powerful digital targeting solutions. From IP Targeting to Curated Deals, learn more about how our products work and how they can help you reach your ideal audience.

El Toro is an advertising technology (Ad Tech) enterprise. We are at the forefront of observing and understanding human behavior, which fuels our data. By using El Toro, you are able to gain a competitive advantage with your digital advertising by using our proprietary technology that identifies and reaches the right audiences with unparalleled precision. We deliver results that matter, all without the use of pesky cookies.

Yes! To find out if your firm qualifies to become a reseller of El Toro’s technology, please contact us.

El Toro places ads on over 1 million websites. This is what enables us to bid on an inventory of approximately 30-50 billion advertising impressions per day — which is approximately 90% of the daily available online ad inventory. Popular sites where El Toro places ads include but are not limited to: Weather Channel, ESPN, Yahoo, USA Today, Forbes, People.com, and CNN. 

Yes. By default, we will not serve ads on children, teen, adult, or “vice” sites. Additionally, we eliminate sites with a history of low quality or fraudulent traffic. If you would like us to further restrict which sites we display your ads on, we would be happy to discuss options.

We have multiple report types we can pull to get you the data you need including (but not limited to) impressions served, clicks, conversions and click-through rate (CTR), and more. 

Additionally, at the completion of a campaign we are able to provide clients with a full MatchBack Analysis which compares your targeted audience with your sales/conversion data.  This provides you with true Return on Advertising Spend.

JPG, GIF, PNG, HTML5, and Ad Tag ads are supported. We recommend that all banner files are less than 100 KB, but we see the best serve with creatives under 80 KB.

While it is typical, it is not required. Most of our clients provide us with an address list of their current customers, past customers, or prospects to target with our technology. If you do not have a list, we have tech for that, too. 

No, we do not support Flash files.

Yes. For your ad to be displayed online, it needs to pass a 3rd party audit. One of the requirements of this audit is that some form of corporate branding be visible on the advertisement and match the branding of the landing page. This can be the logo or the name of your organization.

Yes, El Toro offers mobile targeting through Venue Replay and real-time mobile targeting through B2B and device ID lists.

We work with everyone, but big brands and agencies use us the most.

We have clients in most major industries. Our clientele ranges from several Fortune 500 companies to mom-and-pop shops. We are also commonly known for our work with political campaigns, political action committees, and non-profits.

Our traditional IP targeting product is 100% cookieless. At El Toro we pride ourselves on the ability to target audiences without the use of cookies. Since the beginning, we have been serving advertising to real people through their IP address directly at the household or device level. This helps prevent wasted dollars, ensuring your campaigns are more effective.

With our MatchBack Analysis, we compare which households served ads to with your sales/conversion data to show which sales directly resulted from your campaigns. This clarity provides you with a true Return on Advertising Spend (ROAS), enabling a higher level of confidence for running future campaigns.

While we can handle any standard banner size, our recommended sizes are below:
 
  • 300×250 (pixels)
  • 728×90 (pixels)
  • 320×50 (pixels)
  • 160×600 (pixels)
  • 300×600 (pixels)
 
We recommend that clients provide at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes, this limits the available inventory, which may result in the campaign taking longer to serve. Best practice is to include at least 3 of these 5 sizes to fulfill your campaign’s impression totals.

No, El Toro does not create ads. We encourage clients to use their in-house team or an advertising agency to assist with creative design and messaging. If you do not have an agency, we would be happy to introduce you to some of our partners.

Yes, and we highly recommend doing so. We will match your mailing list using our patented algorithm and let you know which addresses we can target. We find that the pairing of IP Targeting and direct mail greatly increases the overall advertising effectiveness.

Yes, this will typically require a check and possibly a slight modification to the code to ensure that the Click Tags work properly.