Four new El Toro patents were just granted, reinforcing our position at the forefront of IP-based advertising technology. These patents, now numbering 25 total issued to El Toro, build on our commitment to innovation, transparency, and delivering measurable results in digital marketing.
The newly granted patents focus on expanding our capabilities in IP targeting and audience connection technologies, further refining the tools our clients rely on for unmatched accuracy and performance.
El Toro Patents Drive Innovation in Advertising Strategy
With these legal protections in place, El Toro amplifies its competitive edge in delivering:
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Fraud-resistant, cookieless targeting at the household level
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Real-time campaign precision, informed by geolocation and behavioral data
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Integrated audience insights across digital, direct mail, and analytics channels
These patented capabilities give advertisers the confidence to plan campaigns with tighter targeting, stronger attribution, and cleaner ROI reporting, especially as cookie-based tracking continues its decline.
Please click the following link to read the full press release on the El Toro patents. To learn more about El Toro and our hyper-targeted marketing and audience platform, please contact us.