blog

Installing a Retargeting Pixel in WordPress

Installing a retargeting pixel in WordPress is typically very easy.  Retargeting web visitors is also a common best practice to help maximize conversions.  As such El Toro clients often ask us to help re-target their web traffic.  Unlike El Toro's IP targeting technology, which is cookie-less, our web user retargeting technology uses a pixel or cookie to track site visitors.

Please note, if you use Google Tag Manager then this article won't apply.  There's an easier way to install a retargeting pixel using Google Tag Manager.

To add the El Toro retargeting pixel to your WordPress site, please follow the following steps:

1.) Go to your WordPress dashboard and select "Appearance" and then "Editor".

2.) From there, you can view your Templates, followed by php files.

3.) Select the “footer.php”, scroll down to the closing body tag, and place the retargeting pixel directly above it.

See the examples below, using the Tonic Pro Theme from Bavotasan, please note your theme will probably be different.  This process will work with any PHP code just find the footer.

Here is sample PHP code before the retargeting tracking pixel has been installed (sample only -- don't use in your website's code).

 

<?php wp_footer(); ?>

<!-- <?php echo BAVOTASAN_THEME_NAME; ?> created by c.bavota - https://themes.bavotasan.com -->

</body>

</html>

 

Here is sample PHP code after the retargeting tracking pixel has been installed (sample only -- don't use in your website's code).

 

<?php wp_footer(); ?>

<!-- <?php echo BAVOTASAN_THEME_NAME; ?> created by c.bavota - https://themes.bavotasan.com -->

<script src="http://ib.adnxs.com/seg?add=1065823&t=1" type="text/javascript"></script>

</body>

</html>

Share

Related Blog Posts
  • Don’t Fear The Reaper

    Why Fear a Cookieless Future When El Toro Has Always Been Cookieless? Following the crumbs Cookie-based targeting is an outdated technology that El Toro can certainly live without, so why can't digital marketers do the...

  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us