IP Targeting: Deliver Ads Directly to Homes or Business
Our Flagship Product
Achieving precise audience targeting while maintaining user privacy is crucial. Once we obtain a physical address or a smart device ID, we are then able to run this through our algorithms and match these with their correlating IP address. We are not only able to target this home’s IP address, but also any device that is seen on that IP address, even after they leave. This patented, cookie-free approach ensures that your marketing efforts are both effective and respectful of user privacy. The result is hyper-accurate, one-to-one advertising that connects marketers to current or potential customers with extreme precision for both B2C and B2B campaigns.
What is IP Targeting?
IP Targeting matches a physical home address to the IP address at that location. This lets you deliver digital ads directly to all the devices in that home, phones, tablets, laptops, even smart TVs.
Instead of guessing who might see your ads, we help you reach exactly who you want, where they live, and on the screens they use every day.
It’s digital advertising that works more like direct mail, but faster, smarter, and fully online.
Precision Digital Advertising Through IP Targeting
Just as you might send a postcard to a specific home address, IP Targeting allows you to send banner, video, or OTT ads to the devices located in that home (or office) via the home’s network address.
Because every internet-connected location (a house, an apartment, a business office, etc.) has a unique IP address, much like a “digital street address”, IP Targeting lets advertisers reach real households at exact known locations online, rather than using broad geotargeting or probabilistic data.
This makes IP Targeting one of the most accurate forms of digital advertising, since you know exactly who is being reached at a given location.
Anyone with an internet connection can be reached, the technology works for consumer households as well as businesses, enabling both B2C and B2B campaigns to leverage this precision.
IP Targeting is the Digital Evolution of Direct Mail
Think of how direct mail works: marketers send printed ads to a list of street addresses. IP Targeting mirrors this strategy, but the advertisement is delivered online instead of in a mailbox.
This means you could serve an ad to 123 Main Street by targeting the IP address associated with that house’s network, so that everyone using the WiFi at 123 Main Street sees your digital ad.
Because the targeting is based on a verified physical address, there’s little guesswork involved, you’re reaching the exact household or building you intend to, rather than a broad area or demographic proxy.
And since El Toro’s IP Targeting operates without cookies, it doesn’t depend on tracking individuals’ browsing behavior or building user profiles; it simply uses the known location data to deliver ads, which provides both accuracy and privacy compliance in an era where third-party cookies are disappearing.
IP Targeting Key Features
El Toro’s IP Targeting platform distinguishes itself through several key features and benefits that set it apart from other digital advertising methods:
How IP Targeting Works
IP Targeting may sound high-tech, but the process can be broken down into a few straightforward steps that ensure your ads hit the bullseye:
Pair IP Targeting with Direct Mail to Multiply Impact
Often referred to as the “postman of the internet,” IP Targeting can enhance traditional direct mail campaigns by simultaneously sending digital ads to the same recipients. This powerful combination of digital and physical mail has been shown to boost conversion rates by up to 200% compared to direct mail alone.
IP Targeting leverages an advanced algorithm to connect a resident’s physical address directly with their computer’s IP address, enabling precise delivery of targeted digital advertisements.
Marketers often have valuable offline data like customer lists, direct mail lists, event attendee addresses, voter files, etc., that sit separate from their digital advertising efforts. With IP targeting, those data sources become your digital audience. This integration means your investments in offline data (like building a quality mailing list or trade show leads collection) can be fully leveraged to drive online results. For example, if you’re a retailer with a mailing list of past customers, IP targeting lets you serve those customers digital ads to complement your mailers, reinforcing the message and increasing touchpoints. If you’re a B2B company with a list of target accounts by office address, you can run an IP targeting campaign to get in front of decision makers at those offices with banner and OTT ads, akin to account-based marketing.
Even third-party data segments (like demographics or lifestyle attributes tied to addresses) can be used via El Toro’s IP+ Targeting, which combines our IP matching with rich external datasets. In short, IP targeting makes offline data actionable online, giving you a consistent way to reach your prospects across channels. This not only improves marketing synergy (for example, aligning direct mail timing with digital ads to the same homes), but also ensures that your digital spend is focused on known high-value audiences rather than cold, broad groups.
Ready to Run with the Bull?
Ready to take the next step? Connect with us now and discover how our IP Targeting solutions can elevate your campaigns