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User Experience: Modeled IP Targeting
Modeled IP Targeting is the latest UX update we're supplying for our clients. Modeled IP Targeting is a brand new site to provide valuable information on our modeled techniques, with detail on the additional verification steps El Toro utilizes to create the “model” for IP targeting.
We are the model for IP Targeting! El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major player in the digital advertising world. In November 2017, Deloitte ranked El Toro as the 13th fastest-growing technology company in North America. IP Targeting serves as the base for El Toro’s product offering and continues to help with this growth.
Because of this, El Toro felt it was necessary to provide another great user experience update for our customers and users. With this in mind, we purchased Modeled IP Targeting and built it with the intended purpose of providing great insights and information about our IP Targeting algorithm.
Check it out to learn all there is to know about Modeled IP Targeting from the originators of the tech, El Toro!
Webinar Recap: Web-To-Home
In our recent webinar, “Web‑To‑Home, Reimagined: Behind the Scenes with El Toro & NextPage,” we explored how El Toro’s Web-To-Home product bridges the digital and physical worlds. We unpacked its newest features, shared real-world success...
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The Top 5 Challenges Advertisers Face in 2025 (And How to Overcome Them)
The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs, increased privacy restrictions, and rapidly...
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