Are you ready to take your dealership to the next level?
Meet us at NADA 2026 in Las Vegas
El Toro has deep roots in automotive marketing—from OEM and Tier 1 programs to dealer groups and individual rooftops. If you’re looking to reach real shoppers with precision, activate CRM data more intelligently, and prove measurable sales impact/ ROI, let’s connect at NADA Show 2026 in Las Vegas.
Connect with us at NADA Las Vegas and learn how El Toro can transform your advertising strategy!
(Fill out the form for a limited time offer for NADA attendees!)
Built for the way people actually shop for cars
The modern car buyer leaves intent signals everywhere—online research, location behavior, dealership visits, and repeat brand interactions across devices. El Toro helps automotive marketers unify those signals to identify who is in-market now, not who was interested months ago.
By leveraging our 25+ patents and over 2 trillion weekly observations of location and shopping behavior and combining IP-based targeting, real-time geo-intent, and industry-leading integrations, we help automotive clients move faster, market smarter, and sell more cars.
If you’ll be in Las Vegas, we’d welcome the opportunity to meet, share what’s working across the automotive landscape, and discuss how El Toro can help you turn intent into measurable sales.
What we do for automotive customers
Reach & precision
- Household-level IP targeting across devices and platforms, including display, over-the-top (OTT), and connected television (CTV)
- Real-time web and geolocative intent signals
- Flexible strategies for OEM, Tier 1, Tier 2, dealer groups, and local rooftops
Activation across the funnel
- Awareness, consideration, and in-market acceleration
- Conquest, loyalty, and owner repurchase strategies
- Real-time, always-on audience refresh as buying signals change
Measurement dealers can trust
- CRM- and sales-based matchback framework, with one of the lowest CPA in the industry
- Incrementality and lift analysis
- Reporting designed to support dealer and OEM conversations—not vanity metrics
Why automotive marketers choose El Toro
✅ Automotive-first experience: Built around the realities of dealer operations, co-op structures, and OEM accountability
✅ Better data activation: CRM audiences enhanced with live intent—not static lists
✅ Proven accuracy: Data strategies designed to outperform legacy automotive datasets
✅ Accountability: Campaigns focused on outcomes that matter—store traffic and vehicle sales
Industry-leading automotive integrations
El Toro integrates seamlessly into the automotive data and retail ecosystem, allowing campaigns to be activated and measured using the systems dealers already trust.
Key integrations include:
- Authenticom: Secure connectivity into DMS and CRM systems of over 12,500 dealers across North America, enabling accurate activation, attribution, and measurement of leads and digital advertising without disrupting dealer operations
- AutoAlert: Enrichment of high-value CRM audiences by identifying existing customers who are actively back in the market, along with automotive intenders who can be conquested for new business.
CRM enrichment + real-time intent: Match past customers, lost leads, and service-only households with current, real-world buying signals—so messaging reaches the right households at the right moment when they are making a purchasing decision.
The result: smarter conquesting, stronger loyalty programs, and more efficient use of OEM and dealer media dollars.
