Political Advertising
Target Voters with Precision
El Toro’s Political Advertising platform is a game-changer for campaigns of all sizes. Our patented IP Targeting technology has powered more than 4,000 political campaigns, enabling candidates and advocacy groups to reach the exact voters they need. We match physical home addresses to digital IP addresses, letting you deliver ads one-to-one to real households – not road zones, inferred audiences, or cookies.
El Toro’s approach zeroes in on real people in real households, ensuring your message hits the right target every time. By leveraging your voter file data, we turn each address into an entry point for digital ads, making us the “digital direct mail” of the internet. The result? Highly relevant ads delivered with surgical precision and no cookies or guesswork needed.
Start Your Political Campaign with El Toro
Digital Advertising for Political Campaigns
Get Out The Vote (GOTV) Campaigns
Sometimes the goal isn’t persuasion – it’s turnout
Ensure Supporter
Turnout
Get more of your voters to the polls.
Secure Victory in
Competitive Races
In tight races, turnout operations decide the outcome. No company impacts turnout more than El Toro.
Smart Targeting
That Works
El Toro’s data tools have proven effective for persuadable voters.
Precision, Not
Just Impressions
Our solution goes beyond generic ads by increasing turnout and margin of victory.
El Toro is the first and only political advertising platform offering a performance guarantee: if a qualifying GOTV campaign doesn’t increase turnout by at least 5%, we’ll refund 50% of your spend. To qualify, campaigns must spend at least $100K, use IP targeting through El Toro, include a statistically valid control group, and show measurable, attributable turnout uplift.
GOTV Technology Advantage
We’re the only political advertising provider with technology proven to increase actual voter turnout.
We are so confident in our ability to deliver results that we back it with the first-of-its-kind Political Advertising guarantee. Here’s how it works: if you use El Toro’s IP Targeting in a qualifying Get-Out-The-Vote campaign (with at least $100,000 in ad spend) and we do not increase turnout among the voters we target by at least 5%, we will refund 50% of your money.
Guaranteed GOTV Results: 5% More Voter Turnout or 50% of Your Spend Back
The Only Guarantee of Its Kind
No other political AdTech company ties performance to actual voter turnout.
Proven Performance at Scale
El Toro’s technology has driven success in thousands of elections nationwide.
Confidence in What Works
We’re confident we’ll boost your campaign’s performance
Built for Winners, Not Refunds
Let’s be honest—you’re not launching a campaign hoping for a refund — you want to win. In seven years of offering the guarantee, we’ve consistently increased turnout by at least 5%.
Peace of Mind, Guaranteed
We guarantee real results, not just impressions or clicks.
We are your partner, not your vendor
Does your current AdTech media vendor offer to put skin in the game?
Leaders Stand Behind Their Tech
This is how a political AdTech leader shows confidence in its tools.
Some Conditions Apply
To qualify, we need to ensure sufficient voter universe and ad exposure, but the bottom line is success. Find out if your campaign qualifies.
How the El Toro Political Guarantee Works
Political Advertising for Campaigns and Advocacy
Reach the Right Voters. Every Time.
El Toro offers a non-partisan political advertising platform trusted by thousands of campaigns. Our patented IP targeting connects physical addresses to digital IDs, enabling precise one-to-one outreach at scale. We don’t rely on cookie-based clusters or zip code-level targeting, we reach real individuals in real households, so your message always hits home.
Data-driven political advertising is no longer optional. In today’s competitive campaign environment, leveraging data and analytics can be the difference between winning and losing.
4,000+ Political Campaigns
From local ballot initiatives to national elections.
Non-Partisan Expertise
Trusted by all parties, PACs, and advocacy groups.
Data-Backed Results
Target, persuade, and turn out the voters that matter most.
Political and Advocacy Advertising
Win With Real Voter Impact
Influence Voter Behavior
Drive turnout and persuasion, not just awareness or web traffic.
Focus on Votes, Not Clicks
We prioritize real outcomes at the ballot box, not vanity metrics.
Built for Turnout & Persuasion
Our platform is tailored to move voters, especially low-propensity and persuadable audiences.
Precise One-to-One Targeting
IP-Based Household Targeting
Reach voters in their homes by matching physical addresses to digital IDs.
Cross-Device Delivery
Serve your ads across web, mobile, and streaming for maximum exposure.
Custom Messaging by Voter Segment
Deliver unique messages by party, issue, voting history, or geography.
Increasing Turnout with Political Advertising
Phone banking and door-knocking are important, but they’re resource-heavy and often miss the mark. Our digital GOTV solution:
- Delivers targeted messages across web, mobile, and streaming devices
- Reaches each identified voter multiple times with remindersKeeps your candidate or cause top of mind during early vote and Election Day
Need to pivot in the final days? With El Toro, you can launch or change campaigns same-day based on polling, weather, or last-minute urgency.
In one 2024 statewide race, we helped a campaign serve geo-targeted ads to low-propensity supporters during a weather event in Election Week, keeping turnout on track where it mattered most.
Political Advertising for Ballot Initiatives
Ballot measure fights aren’t won by reaching everyone — they’re won by reaching the right voters. El Toro helps advocacy groups use precise targeting to spend wisely, cut through the noise, and drive measurable outcomes.
Drive Meaningful Outcomes at the Ballot Box
A Supported DSP Seat
Ensure you have access to a demand-side platform account where you can accept private deals (such as The Trade Desk, Google’s DV360, MediaMath, Xandr Invest, etc.). El Toro’s PMP Deals can be shared with most major DSPs if you’re unsure, El Toro can confirm whether your DSP is on the supported list.
Target Audience Segment
Desired Media Type & Creatives
Campaign Details & Goals
Beyond the Ballot: Full-Funnel Political Advertising Support
El Toro’s support doesn’t stop at ad delivery. We help campaigns with:
- Coordinated digital + mail drops
- Polling analysis to inform targeting
- Post-election matchback reports to measure vote uplift
If you’re running a ballot initiative, constitutional amendment, or local referendum, our team ensures you spend efficiently and effectively helping you win more votes for every dollar spent.
Ready to Run with the Bull?
Ready to take the next step? Connect with us now and discover how our IP Targeting solutions can elevate your campaigns