Digital New Movers

Target People As They Move

Track people through every stage of the moving lifecycle: those who have listed their home, those under contract, or those who have just moved. Capitalize on this by reaching new movers and advertising to them when their propensity to make a home-related purchase is at its highest.

The Digital New
Movers Advantage

Our programmatic system updates on a continual basis. This allows access to data in hours instead of weeks, and the ability to send advertisements to movers the second the information becomes available. We can deploy advertisements to targets at any point in the moving lifecycle at any time.

How It Works

  • 1


    People who have just listed their house

  • 2


    People who have sold their house, but haven’t moved yet

  • 3


    People who just moved in to their new house

Privacy is one of our top priorities at El Toro, and confidentiality is never sacrificed. We adhere to the self-regulatory principles put forth by the Digital Advertising Alliance (DAA), as well as all federal and state laws on data privacy, including the California Consumer Privacy Act (CCPA).

Start Reaching People as They Move

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