Programmatic Direct Mail by El Toro
El Toro’s Programmatic Direct Mail transforms online interactions and digital data into highly targeted mailing campaigns. By identifying potential customers through their digital footprint, businesses can send direct mail pieces quickly, precisely, and programmaticlly to the right audience.
El Toro Technologies for Programmatic Direct Mail Campaigns
Web-To-Home + Programmatic Direct Mail
El Toro’s Web-To-Home technology allows businesses to reach anonymous website visitors (from your own website) with programmatic direct mail. By placing a pixel on a website, El Toro captures visitor IP addresses, matches them to physical home addresses, and enables brands to send personalized mailers within 48 hours of a site visit. This solution lets businesses proactively reach out to potential customers who have already expressed interest in their products or services online.
Venue Replay + Programmatic Direct Mail
With Venue Replay, El Toro leverages mobile location data to identify potential customers who have physically visited specific locations (yours or your competitors). By tracking mobile devices that enter designated geofenced areas, El Toro matches these devices to home addresses and enables businesses to send highly relevant direct mail offers. This solution is particularly effective for competitor targeting, event-based marketing, and local business outreach.
How El Toro + Programmatic Direct Mail Works
Programmatic Direct Mail Use Cases
Each of El Toro’s technologies has ideal use cases across various industries. Below is a breakdown of scenarios where each technology can be most effective:
Web-To-Home + Programmatic Direct Mail
E-Commerce & Retail: Anonymous shoppers put items in their carts but many abandon them.
Convert anonymous abandoned carts into sales by mailing offers for the exact product the shoppers had in their cart.
Higher Education & Vocational Schools: A prospective student visits a specific school’s website for more info.
The student receives a brochure from the exact school, about the program they viewed online.
Home Services: A homeowner visits a local roofing company website looking for roof replacement info.
The homeowner receives a postcard from the local roofing company offering free in-person quotes.
Luxury & High-Ticket Items: A businessman visits an investment website for high-net-worth individuals.
The businessman receives an invitation in the mail to an investment seminar from the company they visited online.
Venue Reply + Programmatic Direct Mail
Retail & Shopping Centers: A consumer makes an in-person visit to a shopping center to browse for apparel, electronics, home goods, or other retail products.
El Toro identifies devices seen at those competitor retail locations. Once matched to a home address, we trigger a personalized direct mail piece encouraging them to visit your store instead.
Car Dealerships: A car shopper physically visits one or more competing dealership lots while in the market for a new or used vehicle.
El Toro captures mobile device data from those dealership locations and matches it back to home addresses. Within days, a local dealership sends a compelling direct mail offer.
Event Marketing: Individuals attend a live event such as a concert, sporting event, trade show, or local festival.
After the event, El Toro identifies and matches attendees’ mobile device data to household addresses. Businesses can then send targeted direct mail follow-ups
Fitness & Wellness: A consumer visits a gym, boutique fitness studio, spa, or wellness center, either your location or a competitor’s.
El Toro detects devices at those physical locations and matches them to home addresses. Businesses can then send targeted mailers promoting membership offers, class packages, seasonal deals, or re-engagement messages.
We partner with these industry-leading direct mail houses to ensure your campaigns are executed flawlessly, from printing to delivery.
Our Preferred Mail Partners
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