Paying for “Viewability” is a Scam
In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors […]
What is CPM and How Do You Calculate It?
Understanding CPMs To quickly and easily calculate the CPM of your campaigns, please CLICK HERE to use our free cpm calculator. What is CPM and how do you calculate it? When purchasing a planned media buy, a term that you will encounter often is “CPM.” Those unfamiliar with the CPM model sometimes mistakenly think that […]