CRM Retargeting: 6 Noteworthy Statistics
El Toro Sheds Light On Highly Successful CRM Retargeting Retargeting is a term that gets thrown around a lot in marketing. Check out some of the recent headlines, “Why Retargeting is the Hottest Area of Ad Tech” or “Why Every Marketer Should Consider Retargeting” are just a couple raving article titles. They’re right, retargeting is […]
Paying for “Viewability” is a Scam
In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors […]