Improving Your IP Targeting with UTM Codes
Attribution and UTM Codes It’s the holy grail of online marketing, isn’t it? Every online marketing executive works overtime to know how many clicks it takes for that customer to get from your display advertising—whether that be in an email newsletter, in a website banner ad, an online newspaper ad, or a direct mail landing […]
What is Dayparting?
Dayparting is the process of breaking down a given day into targeting time slots. It requires finding what time of day is best suited to advertise to your clients using a combination of demography and audience analytics. Dayparting has been around a long time and is used extensively in radio and television advertising campaigns to […]
Look-Alike Models
What Are Look-Alike Models? Look-alike models are a widely used tool in advertising to expand reach by identifying targetable prospects. These models take insights from smaller, known audiences—like existing customers or fans—and use that data to find similar individuals. The result is a broader audience that still reflects key traits of the original group. How […]