What is Identity Resolution?
Identity Resolution If you’re reading this, likely you’re familiar with El Toro and the fact that we own our very own one of a kind IP Targeting technology. If truly you know us well enough, then you know the core beauty behind our tech is the ability to target people with unbelievable levels of accuracy […]
Identity Resolution in Advertising
Identity Resolution in Advertising: Are Data Cocktails the Best Fix for Attribution? Omnichannel marketing, multi-channel marketing, multi-platform marketing, integrated marketing…It’s starting to blend together isn’t it? As capitalism works its magic, more avenues and strategies to reach consumers become available, challenging marketers to find the perfect mix that delivers the best results. Enter identity resolution, […]