How to Get the Best Click Through Rates
Nothing says they like you like a click. Learn more. Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) […]
Look-Alike Models
What Are Look-Alike Models? Look-alike models are a widely used tool in advertising to expand reach by identifying targetable prospects. These models take insights from smaller, known audiences—like existing customers or fans—and use that data to find similar individuals. The result is a broader audience that still reflects key traits of the original group. How […]
IP Targeting vs Behavioral Targeting
Behavioral targeting of consumers online is a common practice for increasing online advertising efficacy and reducing cost. Behavioral targeting is the practice of tracking and analyzing a user’s online activity to determine previously unknown personal characteristics about that user. Behavioral targeting can be used on a stand-alone basis or in conjunction with other types of […]
Cookie Targeting
As one of the first companies to offer IP targeting, we often have prospects compare El Toro to legacy services they have tried which are typically based on cookie targeting. Let’s take a few minutes and explore cookie targeting of web users and how it works. Simply put cookie targeting is the process of collecting, […]