Webinar Recap: Web-To-Home

In our recent webinar, “Web‑To‑Home, Reimagined: Behind the Scenes with El Toro & NextPage,” we explored how El Toro’s Web-To-Home product bridges the digital and physical worlds. We unpacked its newest features, shared real-world success stories, and outlined best practices for running high-performance direct mail campaigns.

Whether you're new to Web-To-Home or looking to level up your existing campaigns with additional direct mail services, here’s what you need to know:

What is Web-To-Home?

Web-To-Home is a cookieless retargeting solution that identifies anonymous website visitors and allows you to deliver personalized postcards or mailers to their home within 24–48 hours, without relying on cookies or third-party data.

If you’re seeking privacy-compliant direct mail advertising, this approach offers measurable ROI, lightning-fast turnaround, and full control over your targeting rules.

What’s New with Web-To-Home?

During the webinar, we highlighted several platform upgrades and enhancements. Here are the key highlights:

• Smarter segmentation: Define rules based on web behavior, funnel stage, and visit frequency.
• Faster fulfillment: El Toro’s system triggers mail delivery in as little as 24 hours after web visit, closing the follow-up gap.

A Cookieless Solution That Respects Privacy

One of the biggest differentiators of Web-To-Home is its privacy-first architecture:

• No cookies: Instead, we use El Toro’s proprietary IP-to-physical address matching technology.
• Privacy compliant: Designed with data security and regulatory compliance in mind.
• Offline remarketing done right: Reach real people at verified addresses, not device IDs or data profiles.

Learn more about El Toro's IP Targeting technology to understand how we’re rewriting the rules.

Best Practices for Web-To-Home Campaigns

Maximize impact with these proven strategies:

• Target high-intent users: Think pricing, product pages, or lead forms
• Personalize creative: Leverage the user’s journey to inform your messaging
• Limit frequency: Avoid over-mailing by setting campaign limits per user
• Test and iterate: Try different designs, offers, and timing windows

Is Web-To-Home Right for You?

If you want to:

• Reach anonymous site visitors after they leave
• Improve conversion rates with tangible, memorable follow-up
• Rely on real data and real people, not third-party cookies

Then Web-To-Home is built for you.

Watch the Full Webinar Recording

Missed the live event? You can watch the full recording here:
Web-To-Home, Reimagined: Behind the Scenes with El Toro & NextPage

Ready to Launch Your Campaign?

Reach out to your Sales Executive to get started, or to schedule a personalized walkthrough. 

We’re here to help every step of the way.