blog

What They Think: IP Targeting Value with Direct Mail

Thank you Barb Pellow!

We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP Targeting paired with Direct Mail can dramatically increase the value of your campaign! Download the .PDF below to read Barb's analysis and find out why running a campaign with El Toro can bring you the results you're looking for.

DOWNLOAD .PDF

Share

Related Blog Posts
  • Event Registration: Metrics That Matter

    Loading…

  • Webinar Recap: Web-To-Home

    In our recent webinar, “Web‑To‑Home, Reimagined: Behind the Scenes with El Toro & NextPage,” we explored how El Toro’s Web-To-Home product bridges the digital and physical worlds. We unpacked its newest features, shared real-world success...

  • The Top 5 Challenges Advertisers Face in 2025 (And How to Overcome Them)

    The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs, increased privacy restrictions, and rapidly...

  • OTT for Small Businesses: A Comprehensive Guide

    Streaming has officially overtaken traditional cable. As of 2023, streaming accounts for over 38% of U.S. TV usage, according to Nielsen’s The Gauge report, surpassing cable and broadcast combined. That means your customers, and your...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us