Boost Your Brand with IP Targeting During the Holiday Season
The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's a closer look at why and how IP Targeting and other El Toro products can be your secret to holiday success.
Capitalize on Holiday Internet Traffic
It's important to note first the importance of digital advertising in general around this time of the year. In 2022, the holiday season (early November through Christmas) accounted for nearly $240 billion in e-commerce sales. That astonishing figure is a 7.4% increase over the previous year in 2021. With 57% of U.S. consumers planning on shopping online this year, that is a lot of eyeballs (190,946,871 pairs or 381,893,742 individuals to be precise) looking online for deals.
Targeted Advertising for a Personal Touch
The most important element of any ad campaign is the audience: Who are they? And how will you reach them? If you are in the home services market, for example, advertising to college students in dorms is nothing more than wasted ad dollars. This is the strength of IP Targeting: you engage who you want and no ad dollars go to waste. Remember, the holiday season isn’t just a time to generate revenue, it's a time to generate brand awareness and establish connections with customers. Customer retention should be a top priority and reaching customers who already have an interest in your product or service makes that easier.
With IP Targeting, reaching consumers with an interest in your product or service is easy, and El Toro offers multiple tools for you to engage with the right audiences. If you already have an audience from your own data, IP Targeting can reach the target audience at the device level, ensuring your ad reaches the right people with no wasted spending.
Growing your audience can often be an expensive endeavor. Relying on mass marketing to bring in new customers can be an expensive and inefficient spend of advertising dollars. With IP+ Targeting, you can generate a lookalike audience based on your existing audience. For example, if you know that your target audience consists of married men, aged 45-55 making $50,000-$65,000 a year, IP+ can be used to find more consumers that fit those criteria along with much deeper insights for a more tailored audience.
Optimize for Mobile
As we covered in a previous blog post, with the rise of mobile device usage, it's important to have mobile-friendly ads. Make sure your website and ads are responsive and load quickly on mobile devices. This is especially important during the holidays, as over 80% of shoppers under 40 and 66% of shoppers over 40 will use their phones to find gifts.
Why El Toro
IP Targeting can be a game-changer for businesses during the holiday season. By capitalizing on increased online activity you can effectively connect with your audience and boost your brand's success. Reach customers in your database accurately and efficiently with IP Targeting, and find new customers who will respond to your brand with IP+ Targeting. At El Toro, we were the first to do household IP targeting, with over 16 patents to prove it. We have been in the game for longer than anyone, providing accurate and reliable IP targeting for over a decade. The holidays are all about connecting, whether that be at home or as a brand. Contact us today and match the right people with your message using El Toro. Happy holidays and happy advertising!
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