Ad Tech | How El Toro Stacks Up to Competitors
Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At El Toro, we fully stand behind our ad tech, which is why we aren’t afraid to discuss what our competitors […]
What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. […]
Defeating Ad Fraud: How to Protect Your Campaigns
In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens to undermine the trust and investment in this dynamic industry. What is Ad Fraud? When advertisers purchase ad space on […]
El Toro’s Guide to Targeted Political Advertising in 2024
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to be true. A lot of this data is based on TV ad spending, consistently the most expensive type of ad […]
El Toro in the World of Ad Tech
In the Beginning… In the beginning of the ad tech world, all was chaos. Ad fraud ran rampant, offline results were impossible to measure for an online ad campaign, and people used inaccurate cookie and contextual targeting, throwing their advertising dollars down the drain. *gasp* When suddenly, like an angel from the heavens, El Toro […]
The Company that Killed the Cookie
In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting–the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized […]
Paying for “Viewability” is a Scam
In online advertising, there is a supposed metric called “viewability.” Of course, businesses who advertise want 100% viewability. The higher the viewability rate, the higher the CPM. Viewability should measure how effective ads campaigns are, right? Wrong. El Toro is out to prove that “viewability” is nothing more than a way to trick marketing directors […]