What is IP Targeting?
IP Targeting is the process of taking IP addresses and using them for the purpose of ad targeting. An IP address is a simple series of numbers. An IP address is a unique number assigned to a specific device’s network connection. Think of it like a social security number or a fingerprint, each IP is […]
How Long Does an IP Address Stay Attached to a Home or Business?
“How long does an IP address stay attached to a home or business?” This is one of the most common questions we get from resellers and customers. The other one is “Don’t IP addresses change?” And if so, how can you target digital ads at households using an IP address? To fully understand the nature […]
Ad Tech | How El Toro Stacks Up to Competitors
Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key. At El Toro, we fully stand behind our ad tech, which is why we aren’t afraid to discuss what our competitors […]
What Rising Streaming Costs Mean for Your Ads
Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. […]
OTT Publishers Spotlight: How OTT to Reaches Your Customers
El Toro’s OTT Publishers El Toro works with many OTT publishers allowing your brand access to a highly-captive audience. OTT allows you to reach your ideal customer while they watch their favorite shows. Utilizing technologies like El Toro’s patented IP Targeting can deliver targeted ads to relevant user households. OTT also allows advertisers to track […]
Defeating Ad Fraud: How to Protect Your Campaigns
In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens to undermine the trust and investment in this dynamic industry. What is Ad Fraud? When advertisers purchase ad space on […]
El Toro’s Guide to Targeted Political Advertising in 2024
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to be true. A lot of this data is based on TV ad spending, consistently the most expensive type of ad […]
Why Doesn’t Digital Advertising Work Better?
There is no more important and existential question in marketing than “Did my digital ad campaign work?” Digital advertising holds the promise of eliminating waste and increasing Return on Investment (ROI) by targeting the best prospects at the right time. With the level of data available to marketers and AdTech firms, why are campaign results […]
Boost Your Brand with IP Targeting During the Holiday Season
The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here’s a closer look at why and how IP Targeting and other El Toro products can be your secret to holiday […]
OTT and Video: The Future of Digital Advertising
The digital advertising landscape continues to evolve, and emerging technologies are shaping the way brands connect with their audiences. One such technology is Over-The-Top (OTT) media, which refers to Streaming TV content delivered directly to viewers over the Internet, bypassing traditional broadcast channels. Many tout OTT and video content as the future of online advertising, […]