Political Ads: Best Practices for Effective Campaigning
Political Ads Over the past four years, El Toro has become one of the premier names in political digital advertising. We view creatives every single day, and feel it’s safe to say we know a thing or two about making effective political ads. Political consulting firms spend hours working on creatives, perfecting the messaging of […]
El Toro’s Guide to Targeted Political Advertising in 2024
In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to be true. A lot of this data is based on TV ad spending, consistently the most expensive type of ad […]
Who Will Win? Political Advertising on Social Platforms vs. Streaming Service Platforms.
Political candidates are running advertising campaigns earlier than in past elections, and 2022 budgets are already outpacing 2020 by around $700 million. With the political market flooded with candidates, advertisements must reach a niche audience with a high propensity to turn out. Advertising budgets are shifting based on the way people consume content, but which […]
The Eltoro Political Guarantee
The El Toro Political Guarantee Data-driven political advertising is a growing industry that has become essential to campaign strategy. With data and analytics being vital to a candidate’s success, El Toro may just be the difference between winning and losing. We’re confident that El Toro’s patented advertising and data solutions will work for your race. […]
Why Is It Important To Use Digital In Your Political Campaign?
Digital Political Campaign As the first primary elections begin to take place, many campaigns are trying to jump start their mid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on […]
How to Get the Best Click Through Rates
Nothing says they like you like a click. Learn more. Buy today. Vote for us. Tell us now. A click is instant gratification and attribution that your online efforts are working. Isn’t it? My answer to that would be yes, and in some cases, no. Like most things in life, your click through rate (CTR) […]