The Best Geotargeting Strategies for Advertising and PR Agencies
If you’re in the advertising and PR agency business, you know: the stakes for Digital Advertising are rising. Gone are the days when digital ads were a low-cost addition to the marketing budget. What Are the Best Geotargeting Strategies for Advertising and PR Agencies? Today, digital advertising is often the key marketing strategy as clients […]
Hyper-Local Targeting: Changing The Digital Landscape
For many digital marketers, targeting at the ZIP code, city, or local level isn’t specific enough. Truly defined audiences call for truly defined targeting. This is the role hyper local targeting plays in the digital marketing toolkit.
Geofencing: Exploring the Geofence and Real-Life Advertising
Geofencing revolutionized targeted advertising in the 2000’s and early 2010’s by creating virtual boundaries that trigger responses when mobile devices enter or exit specific areas. While it offers advertisers solid location-based targeting capabilities, its limitations are increasingly evident. Enter El Toro’s GeoFraming, unlike traditional geofencing, GeoFraming operates at a hyper-granular level, utilizing historical data rather […]
The Company that Killed the Cookie
In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting–the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized […]